Job Description

Product Marketing Specialist
General Information
Req #
WD00078009
Career area:
Marketing
Country/Region:
Canada
State:
Ontario
City:
Markham
Date:
Wednesday, February 5, 2025
Working time:
Full-time
Additional Locations:

• Canada - Ontario

Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit , and read about the latest news via our .
Description and Requirements
Primary Responsibilities
Contribute to development of marketing strategies for the AI services category
Partner with offering leads to position new and existing AI solutions, services, and capabilities
Develop and evolve compelling narratives and value propositions
Global introduction and rollout of offerings (launch and eventual withdrawal)
Partner with product development / management on roadmap execution
Understand AI services market trends, customer requirements, usage, and buying behavior, as well as the competitive landscape
Create and maintain sales content, web, assets, materials, and other deliverables
Drive and amplify thought leadership to credentialize AI services
Develop revenue-driving programs, campaigns, and marketing activities
Manage agencies and internal resources to deliver on time and on budget
Key Deliverables
Comprehensive offering marketing and enablement plans
Compelling value props, bold statements, and messaging differentiation
Launch and offering introduction, plus ongoing marketing management
Key Success Metrics
Successful offering introduction and rollout (time to revenue, launch success, stakeholder feedback)
Regular marketing performance metrics and KPIs (product adoption, lead generation, market impact)
Balanced marketing budget
Interfaces with Cross-Functional Teams
Primary Stakeholders: AI Services Marketing Lead & Offering Leads
SSG Marketing leads (AR, events, PR/comms, brand, web, social media)
Geos marketing and sales teams (NA, LA, EMEA, and AP)
Marketing and sales enablement teams across BGs
Customers and partners
Position Requirements
5+ years of B2B product marketing experience in the technology sector, including at least two years in services or managing the marketing and positioning of AI solutions
Experience launching and managing offerings through the lifecycle
Track record of engaging global audiences and matrix teams
Entrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situations
Outstanding writing, content development and editing skills with the ability to communicate simply and authentically
Professional presentation and stakeholder management capabilities
Degree level qualification in marketing, journalism or equivalent
Additional Locations:

• Canada - Ontario

• Canada

• Canada - Ontario