Job Description

Product Marketing SpecialistGeneral InformationReq #WD00078009Career area:MarketingCountry/Region:CanadaState:OntarioCity:MarkhamDate:Wednesday, February 5, 2025Working time:Full-timeAdditional Locations:

• Canada - Ontario

Why Work at LenovoWe are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit , and read about the latest news via our .Description and RequirementsPrimary ResponsibilitiesContribute to development of marketing strategies for the AI services categoryPartner with offering leads to position new and existing AI solutions, services, and capabilitiesDevelop and evolve compelling narratives and value propositionsGlobal introduction and rollout of offerings (launch and eventual withdrawal)Partner with product development / management on roadmap executionUnderstand AI services market trends, customer requirements, usage, and buying behavior, as well as the competitive landscapeCreate and maintain sales content, web, assets, materials, and other deliverablesDrive and amplify thought leadership to credentialize AI servicesDevelop revenue-driving programs, campaigns, and marketing activitiesManage agencies and internal resources to deliver on time and on budgetKey DeliverablesComprehensive offering marketing and enablement plansCompelling value props, bold statements, and messaging differentiationLaunch and offering introduction, plus ongoing marketing managementKey Success MetricsSuccessful offering introduction and rollout (time to revenue, launch success, stakeholder feedback)Regular marketing performance metrics and KPIs (product adoption, lead generation, market impact)Balanced marketing budgetInterfaces with Cross-Functional TeamsPrimary Stakeholders: AI Services Marketing Lead & Offering LeadsSSG Marketing leads (AR, events, PR/comms, brand, web, social media)Geos marketing and sales teams (NA, LA, EMEA, and AP)Marketing and sales enablement teams across BGsCustomers and partnersPosition Requirements5+ years of B2B product marketing experience in the technology sector, including at least two years in services or managing the marketing and positioning of AI solutionsExperience launching and managing offerings through the lifecycleTrack record of engaging global audiences and matrix teamsEntrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situationsOutstanding writing, content development and editing skills with the ability to communicate simply and authenticallyProfessional presentation and stakeholder management capabilitiesDegree level qualification in marketing, journalism or equivalentAdditional Locations:

• Canada - Ontario

• Canada

• Canada - Ontario

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