Job Description

About usStatflo is the leading compliant one-to-one business text messaging platform that enables businesses to have meaningful, two-way conversations with their customers. We\'re growing quickly as a company, and want to invest in great people. We\'re looking for an experienced Product Marketing Manager to join our Product Team!The Product TeamYou will be a vital part of the Statflo Product Team! The Product Team is responsible for the process of releasing products and new functionalities, which includes conducting user/buyer research, implementing strategy, designing roadmaps and feature definitions. The Product Team also provides cross-functional leadership, uniting and inspiring internal teams to work towards a shared product vision.What we do at Statflo

• Enable businesses to conduct one-to-one, personalized outreach over text to retain, engage, and grow their customer base
• Provide frontline teams with a seamless user experience with access to full customer context in a single place, allowing for more productive and engaging customer conversations
• Ensure that businesses are conducting customer outreach compliantly and effectively

Role & responsibilities1. Go-to-Market Strategy

• Develop and execute comprehensive go-to-market (GTM) strategy for new feature and product launches, aligning the Product, Customer Success, Sales, and Marketing Teams.
• Craft value propositions to cross-functional stakeholders and customers, ensuring consistent messaging across all channels (e.g. email, in-app tours, pop-ups, video, etc).
• Oversee the ideation, creation, and scheduling of product content.
• Analyze product and communications performance data to evaluate team and product success and implement strategies to enhance key metrics.

2. Product Education & Engagement

• Craft clear, concise, and compelling product assets to educate our users and customers (e.g. through Intercom or User Pilot).
• Improve cross-functional alignment on the product through effective internal communication and training materials.
• Act as the product expert for internal teams and external audiences (e.g., participating in user interviews, videos, webinars, and podcasts).
• Collaborate with the team and VP of Product to establish and monitor key performance indicators (KPIs) and objectives and key results (OKRs).

3. Cross-Functional Collaboration

• Establish strong cross-functional relationships with the Product, Customer Success, Sales, and Marketing Teams to ensure successful product adoption.
• Conduct market and competitive research to understand industry trends and the competitive landscape, share your insights, and recommend ways to engage our target markets best.
• Maintain a deep understanding of our users and customers to inform product development and go-to-market strategies.
• Develop initiatives, including training materials and gamification strategies to engage and retain users.

Requirements

• Bachelor\'s degree in Business, Arts, or a related field.
• Minimum of 3 years experience in a SaaS product marketing role, with a preference for B2B SaaS.
• Strong critical thinking skills for determining the best approach toward ambiguous tasks and consolidating information from multiple sources.
• Highly organized, with excellent time management skills and the ability to prioritize tasks effectively.
• Ability to transform complex technical information into easy-to-understand language for non-technical audiences.
• Self-driven and able to work independently towards company and team goals.
• Highly detail-oriented, setting high standards for brand and product representation.
• Adaptable to changing timelines and capable of navigating ambiguity.
• Curiosity and an instinct to identify solutions
• A positive, upbeat attitude toward new challenges and problem-solving.
• A drive to improve products and provide robust support to the team.

We are committed to creating an inclusive and diverse workplace where all employees are valued and respected. We encourage applications from individuals of all backgrounds and experiences. As an equal opportunity employer, we will provide accommodations during the recruitment process upon request.

Statflo