Job Description

About FreshBooks

is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached after raising our valuation to more than $1 billion and continue to scale our business to serve business owners, their clients, and accountants in more than 160 countries worldwide. FreshBookers are found all over the globe, and we know that different folks thrive in different working environments: Remote, onsite, and everything in between, you\'ll find it with us.

The Opportunity - Product Marketing Manager

At FreshBooks, we are passionate about helping small business owners on their journey of growth. We aim to provide tools and promote habits that help them leap over any stumbling blocks and get back to leading their business forward.

The Product Marketing Manager shapes this product value for our customers and builds go-to-market strategies that drive awareness, understanding, and growth of new and existing FreshBooks products.

NOTE: This role can be worked remotely from the above location.

What You\'ll Do as a Product Marketing Manager

• Build/leverage customer insights, data analytics and research to develop marketing strategies for new and existing products and vertical positioning. Your strategies may include the following:

• Market size, demand and trends
• Segment and target audience analysis
• Pricing & monetization strategy
• Defined customer needs, including user and buyer personas
• Clear product positioning and packaging, including features and benefits, and compelling content strategy to help land positioning
• Coordination with business partners to define and execute the tactics for bringing the product to market across the customer lifecycle/journey
• As the Seats and Projects product work stream lead, develop and execute comprehensive product marketing strategies to drive product awareness, adoption, and revenue growth for new and existing features.
• Be a customer advocate and product storyteller. Effectively and clearly convey your message internally across FreshBooks, and externally to customers, partners, and to the industry at events
• Align and enable cross-functional teams for go-to-market success by establishing strong partnerships and delivering the tools, information, resources, and collateral they need to be successful

What You\'ll Bring to the Role

• 3+ years of experience in Product Marketing.
• Consistent track record of successfully defining, planning, positioning and executing marketing plans
• Solid analytical and problem-solving skills, with the ability to interpret market research, customer and sales data
• Experience collaborating with a diverse set of stakeholders and influencing cross-functional teams
• Excellent written and verbal communication skills, experience communicating a company\'s or product\'s unique value proposition to potential customers, partners and market influencers
• Enthusiasm for fast-paced, collaborative, entrepreneurial and results-driven environment

You\'ll Stand Out If You Bring Experience In

• Experience as a Product Marketing Manager in a SAAS company preferred

Our Commitments to You

At FreshBooks each person knows their opinion is valued, and can see their impact on the lives of over 10 million small business owners around the world. Accelerate your career, work on projects you\'re passionate about, and work as a part of a collaborative team without ego! Here are some of the ways FreshBooks recognizes and rewards our full-time employees:

• \xf0\x9f\xa9\xba Comprehensive Health and Wellness Benefits. Including retirement savings programs matched to your local office, stock options for every full time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits dependent on your region, and more.
• \xf0\x9f\x93\x9a Perks that Matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your locale.
• \xf0\x9f\x8c\xb1Working Environments to Help You Thrive. Beautiful office spaces welcome you in Canada and Mexico, and remote FreshBookers receive a home office credit to set up your home office.
• \xf0\x9f\xa4\x97 Supportive Peer Group, Mentors, and Leaders. We care about each other across the organisation and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
• \xf0\x9f\x9a\x80 Accelerated growth. 3 week dedicated company onboarding, career development through continuous coaching, training, and learning on the job, and a bi-annual review process.

Closing

Even if your experience doesn\'t meet every bullet on the above lists, we\'d love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 416-780-2700 and/or

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