Job Description

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Job Title:

Product Marketing Manager

Location:

Mississauga, Canada (Hybrid)

Who We Are

At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software. To us, being visionary is more important than doing things the way they\xe2\x80\x99ve always been done.

What We\xe2\x80\x99re Looking For

Do you live to tell a great story? Are you seeking a fast-paced environment that encourages you to make your mark and be part of something big? SOTI is looking for a driven product marketing manager who can leverage their experience to establish and lead the product marketing strategies at SOTI.

This role brings together all SOTI stakeholders to shape the future of how we:

Build and share competitive intelligence

Align on the messaging for internal and external audiences

Establish the timing and focus of various product marketing campaigns across SOTI

Communicate our value proposition to the market

Develop comprehensive product-specific and platform-focused strategies

The Product Marketing Manager will quickly become an instrumental player in our organization, shaping the direction of how we market our innovative products to the world by bringing your experience to the table and leading our product marketing strategy and execution.

What\xe2\x80\x99s in it for you?

The People - From our humble origins in our founder\xe2\x80\x99s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.

The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!

The Technology - You\xe2\x80\x99ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI\xe2\x80\x99s partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What You\xe2\x80\x99ll Do

Collaborate with product management to establish a strong value proposition and develop compelling messaging across our key verticals to grow customer and prospect consideration for SOTI products.

Build and execute comprehensive product marketing plans that leverage the scale of our internal and partner resources.

Enable SOTI content creators as they use our key unique selling points to create messaging to support demand generation and sales opportunity conversions. SOTI content creators include our internal and external enablement teams, partner audiences as well as corporate marketing and field marketing teams.

Develop a deep understanding of our product development roadmap and maintain a detailed roadmap calendar to assist our SOTI content creators in the planning and the execution of campaigns to support both product updates and new product launch campaigns.

Build on research carried out by our Sales Engineering team to leverage its competitive intelligence and identify additional competitive product marketing research needs from the business.

Become well-versed in the type of conversations our sales teams have with customers in different verticals, various use cases for our solutions and in each of the roles involved in the buyer\xe2\x80\x99s journey.

Collaborate closely with the Product Managers to evangelize the \xe2\x80\x98so what\xe2\x80\x99 of our products and features to different audiences like customers, partners and internal stakeholders. This may include hosting regular online and in-person webinars and information sessions.

Work with our Corporate Marketing organization to develop compelling upsell messaging and strategies for the products within your area of responsibility.

Work with internal enablement stakeholders to prioritize the use cases and messaging to better enable SOTI sellers.

Work with the OEM and Reseller Partner teams to support the growth of SOTI partners by collaborating on product messaging for demand generation campaigns.

This position reports to the Director of Product Marketing and Channel Programs.

Experience You\xe2\x80\x99ll Bring

7-10 years of Product Marketing experience in the high-tech sector. B2B experience preferred.

Experience leading, influencing and collaborating with a cross-functional project team (graphic design, video, communication, product management, field marketing, web teams and enablement teams).

Experience developing and executing successful Product Marketing Plans using project management tools such as Asana.

Outstanding communication and collaboration skills working across multiple time zones and cultures.

Demonstrated experience both updating existing content and beginning projects from concept to execution.

Experience supporting the creation of sales enablement content (proposals, one-pagers, blog posts, media articles, graphics, videos, sales presentations).

Proven writing and editing skills with an eye for detail. A portfolio of published writing - blogs, media articles and research reports - is a bonus.

Strong time and project management skills with proven ability to handle multiple competing priorities with ease.

Device hardware or software technical knowledge/background is a plus.

About SOTI

SOTI is a proven leader at creating innovative solutions that reduce the cost and complexity of business-critical mobility and the IoT. Thousands of companies around the world depend on us to secure, manage, and support their mobile operations. SOTI\xe2\x80\x99s two decades of success has built strong partnerships with leading mobile platform providers and device manufacturers. These relationships give us unparalleled insight into new technology and industry trends before they happen. SOTI is a proven innovator \xe2\x80\x94 clear vision, laser focus and a commitment to R&D has made us the market leader at delivering exciting, new business mobility solutions. SOTI helps businesses take mobility to endless possibilities.

At SOTI, we celebrate the uniqueness of our global teams and are proud to be an equal opportunity workplace. We are curious problem solvers who are committed to bringing the best mobile and IoT management solutions to market. We offer careers with #EndlessPossibilities.

#LI-ST1

If you want to bring your ideas to life, apply at SOTI today.

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at .

Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.

SOTI