Job Description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
The Lyft Business team is changing the way companies, brands and organizations alike leverage the Lyft platform to redefine the way they operate. We are solving big problems, and meeting the needs of our clients and their people, from employees to customers and students to patients, in a whole new way.
To support our rapidly growing business, we're looking for a Product Marketing Manager with proven experience marketing solutions to businesses. The person in this role will be responsible for shaping product roadmaps, bringing solutions to market, and leading marketing plans to acquire customers and increase bookings with a focus on health care, education, and transit audiences. You will operate in a fast paced and entrepreneurial environment.
Responsibilities:

• Develop and drive a strategy for business-facing products in conjunction with the Product, Sales, and Marketing teams, including but not limited to go-to-market plans, sales enablement, competitive analysis, customer segmentation, product positioning, and messaging
• Lead customer adoption, usage, and loyalty of products like Concierge and Concierge API with clear product positioning, naming, launch, onboarding, and marketing programs
• Be the voice and expert of personas within our target industries to influence the roadmap
• Work cross-functionally with Product, Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches
• Identify new types of features based on customer research, competitive analysis, and market trends
• Drive cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing product initiatives

Experience:

• Bachelor's degree
• 5+ years experience in product marketing
• 2+ years experience in B2B marketing
• Experience working on Healthcare, SaaS or API products a plus
• Analytical thinker with experience in data-driven marketing
• Strong interpersonal skills with the ability to collaborate and work cross-functionally with analytical, creative, and technical teams
• Experience in applying market insights to inform and optimize the product experience
• Sales enablement experience
• Strong Excel and analytical skills; SQL skills a plus
• Very strong written communication skills
• Thrives in a fast-paced environment with a bias towards action

Benefits:

• Extended health and dental coverage options, along with life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• Access to a Lyft funded Health Care Savings Account
• RRSP plan to help save for your future
• In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
• Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
• Subsidized commuter benefits

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule - Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the Toronto area is CAD $115,000 - CAD $143,750. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Skills Required