Job Description

Requisition Number: 178998

Position Title: Contingent

External Description:

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We\'re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem. This role will be responsible for helping grow the Design Home mobile game.

Responsibilities:

• Work with Studio team, UA, Social and Lifecycle, and Creative teams to execute marketing campaigns across channels in an effort to increase top of funnel new installs and reach lapsed players
• Provide weekly and monthly recaps to key stakeholders that communicate performance and learnings from campaigns
• Manage marketing campaign calendars, asset deliveries, and messaging for target audiences
• Partner with Sr. Product Marketing Manager to execute FY2024 Marketing Strategy for influencers, brand partnerships, and re-engagement
• Implement and track ASO improvements across app stores

Qualifications:

• Proficient experience with Google Suite and other CRM tools
• Experience with marketing messaging and performance measurement
• Excellent multi-tasking and collaboration skills, with a passion for customer focus and analytics
• Experience with brand management, partnerships, and influencer marketing is a plus
• Mobile game or app marketing is a plus.

City:

State:

Community / Marketing Title: Product Marketing Manager, Design Home - Contract

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We\'re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 2

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We\'re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Electronic Arts