Job Description

RCNi is the established publishing house of the RCN, working as a limited company to deliver our aim to inspire, inform and engage nurses, nursing associates and health care assistants through compelling relevant content.

We offer a range of digital products including RCNi Plus, and RCNi Portfolio tool, and host a wide range of virtual and face to face events to help develop careers and enhance practice, including Nursing Live and RCNi Nursing Careers and Jobs Fairs.

We seek a Product Marketing Manager (B2C) to join our expanding Product Management and Marketing team, working with the Head of Marketing and wider Product Management & Marketing teams across strategic marketing initiatives.

Overall aims

Develop & implement product marketing plans to align with annual B2C subscription targets and goals.

Effective allocation of marketing budget - to ensure effective delivery against monthly, quarterly and annual subscription trial, acquisition & retention targets and KPIs across marketing channels;

Propose new ideas, experiments and initiatives for consideration and adoption into marketing plans to achieve North Star goals

Contribute to business re forecasts and monthly accounting cycles as required.

Working with the product management team and mar-comms, develop compelling value propositions, pricing and messaging for RCNi B2C subscription products and services for approval by Subscriptions Council.

Develop marketing collateral & user guides for subscriber marketing and advocacy that will boost acquisition, retention and cross-sell opportunities.

Develop insight of B2C needs, pain points and online behaviours and develop buyer personas through interviews, surveys, focus groups and data analytics.

Work closely with the BIS and product management teams to develop insight into online behaviour and characteristics to optimise subscription income.

Systematically carry out competitor analysis to gain insight into approaches to digital journey optimisation including creative, messaging, offer presentation and pricing - and recommend improvements for consideration.

Keep abreast of marketing trends and tools to ensure RCNi is up to date with best practice marketing approaches & initiatives.

RCNi supports the work-life balance of our staff through our SMART Working policy outlining our approach to agile and flexible working

RCNi