Job Description

RCNi is the established publishing house of the RCN, working as a limited company to deliver our aim to inspire, inform and engage nurses, nursing associates and health care assistants through compelling relevant content.

We offer a range of digital products including RCNi Plus, and RCNi Portfolio tool, and host a wide range of virtual and face to face events to help develop careers and enhance practice, including Nursing Live and RCNi Nursing Careers and Jobs Fairs.

We seek a Product Marketing Assistant to join our expanding Product Management and Marketing team, assisting the Head of Marketing, marketing managers and executives with the implementation of marketing strategy, plans and campaigns. and provide administration for the wider marketing team to include arranging meetings, contract documentation & liaison with 3rd parties, PO & invoice management, report writing, contribution to North Star goals and budget management.

Specific aims

Gain a functional working knowledge of marketing technology stack to be able to assist with sales & marketing initiatives.

Assist with the development of multi-channel marketing collateral to drive awareness, engagement, acquisition & retention of RCNi products & services e.g. brief creation, liaison with agencies etc.

Assist the delivery of campaigns to drive B2C/B2B & Commercial lead generation, conversion and retention.

Be responsible for management and circulation of a marketing campaign roadmap to ensure transparency of activity for the marketing team and the wider business.

Work with marketing product managers and executives to schedule updating and delivery of marketing and promotional materials in line with RCNi goals. e.g. websites, media pack, email signatures etc

Identify available advertising space in our products, at events and on our websites to promote our products and services.

Assist product managers and marketing executives to produce client case studies to promote the effectiveness of RCNi products and services.

Assist with social media presence including Twitter, Instagram, Facebook & Linkedin.

Work with the wider marketing team to manage the logistics for RCNi attendance at exhibitions and conferences.

Track and report on marketing expenditure against budget and ROI.

Assist with the delivery of North Star experiments and contributions towards achievement of North Star goals.

RCNi supports the work-life balance of our staff through our SMART Working policy outlining our approach to agile and flexible working

RCNi