Job Description

Description
Join our team and what we'll accomplish together
We're looking for a dynamic marketer to join the Segment Growth Marketing team, under Mobility Solutions Growth Marketing! The Segment Growth Marketing team works hand-in-hand with organizations across Canada to provide their employees and customers with exclusive deals on mobility and home services. This team is dynamic, driven, fast-paced, and highly engaged. Together, we are responsible for driving profitable growth through strategic segments of TELUS Consumer Solutions. Our team has direct responsibility and supporting leadership for all '4 Ps' of the marketing mix to drive our business objectives.
The Product Manager will lead the Mobility cross-sell marketing campaigns in Eastern Canada and get cross-functional alignment to ensure its success. The successful candidate will leverage customer insights and data to identify the customer segment opportunity. They will design the customer journey to drive conversion through multiple touchpoints and mediums. This individual will be a central figure in determining the Mobility cross-sell marketing plans working in concert with our Senior Strategy Manager to deliver on our Mobile and Home goals.
What you'll do as Product Manager (Mobility Cross-sell, Eastern Canada):

• Manage and execute cross-sell campaigns from conception to completion, utilizing performance data and strategic insights to optimize results
• Develop and refine the cross-sell journey for newly migrated internet customers
• Analyze customer behaviors and trends specific to Eastern Canada to develop targeted strategies that drive higher conversion rates
• Collaborate with pricing, digital, strategy, and operations teams to elevate and deliver on cross-sell campaigns
• Develop campaign assets and marketing copy in partnership with in-house creative teams and/ or ad agencies
• Identify and implement campaign optimization opportunities through customer research, including surveys and contact center visits, to enhance overall customer experience
• Deliver on household conversion targets by implementing tactics to drive product intensity

Qualifications
What you bring

• Experience managing and executing multiple marketing campaigns from inception to launch
• Experience developing and delivering on a marketing roadmap or strategic plan
• Experience designing customer journeys and identifying key personas or target market
• Strong ability to develop relationships with stakeholders that enable successful co-creation of initiatives to yield positive outcomes to the business
• Demonstrated ability to initiate, influence and sell concepts/strategies to stakeholders
• Result-oriented mindset with a strong bias for action
• Comfortable with numbers and gaining insights from data
• Ability to thrive in change and ambiguity, handling shifting demands with ease
• Naturally curious with a drive to deeply understand our business and seek out new areas of opportunity
• Transparent, reliable and have a positive attitude
• Persuasive communicator who is clear, concise and articulate in all aspects of communication

Great-to-have

• Understanding of the wireless and wireline consumer businesses in telecommunications
• Knowledge & understanding of sales channels, operations and systems
• Experience in managing targeted offers and mitigation tactics to prevent over exposure
• Experience using analytic tools (e.g. Tableau, DOMO etc.) to interpret data and make recommendations
• University or college degree in Marketing or Business

Don't have everything you think we need for 'what it takes'? Don't let that dissuade you! Attitude, motivation, and a willingness to learn and collaborate are the most important things we are looking for. So now if you think you have what it takes, please apply.
What WE Give Back to YOU:

• Opportunity to be recognized and rewarded for excelling
• Highly-engaged, dynamic and collaborative environment
• Opportunities for personal development through training, networking and career development
• Organization that continuously supports you giving back to the community you live in
• Competitive compensation and benefits
• A place that passionately put our customers and communities first, embrace change and innovate courageously, and grow together through spirited teamwork

Please note - Candidates can be located anywhere in Canada, but will need to work Eastern Time zone hours.
Salary Range: $81,000-$121,000
Performance Bonus or Sales Incentive Plan: 12%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more ...

A bit about us
We're a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You'll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We're committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you're helping us make the future friendly.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.
Sales and Marketing
Help us, help our customers make a real connection
We are honoured to be recognized
$14.7 billion
TELUS's annual revenue
$4.8 billion
The brand value that TELUS brings
12
Consecutive years our annual dividend payment has increased
Accessibility
TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.
We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Skills Required