Job Description

Position Summary

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The Product Manager is responsible for marketing several new and existing Gowan-branded products while serving as a lead resource for marketing, supply chain, development, regulatory, and sales support. The role involves developing and launching annual go-to-market plans, including pricing, communication touchpoints, brand positioning, and product forecasting. The Product Manager works closely with sales teams, field development representatives, and global asset managers to ensure alignment with global brand plans and maximize product profitability in the Canadian market.

Location

: Calgary, Alberta, Canada (head office)
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Job Status

:Full-Time Salaried Exempt Reports to: National Marketing & Sales Manager

Role Responsibilities

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Lead the marketing efforts for Gowan-branded products, providing support in marketing, supply chain, development, regulatory, and sales. Develop and launch annual go-to-market (GTM) strategy, including pricing strategy, communication touchpoints, brand positioning, and product forecasting. Gain familiarity with the market and competitive products to support marketing plans and educate the sales team on differentiation and brand messaging. Manage the overall profitability of assigned products, ensuring they contribute to the bottom line. Collaborate with sales and field development teams to ensure company-wide commitment to the GTM strategy Participate in third-party meetings with suppliers, customers, and researchers to provide input on brand reviews and new product licensing opportunities. Establish strong working relationships with global asset managers to align Canadian product plans with global strategies. Manage sales demand, ensuring sufficient supply while balancing working capital needs. Analyze market sectors and segments to develop and agree on mid-term plans and go-to-market strategies with the country leadership team. Oversee the process for new product registrations and market development for new products in Canada.

Education

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Bachelor's degree or equivalent in Agriculture, Marketing, Business, or a related field.

Experience / Skills / Abilities

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Strong communication skills, both written and verbal Experience with project analysis, costing, and budgeting Knowledge of go-to-market strategy development, product segmentation and brand positioning Presentation experience with audiences of all sizes Experience launching new products or rejuvenating existing brands A mix of Canadian broad-acre and horticulture crop production knowledge Entrepreneurial attitude Collaboration and team work experience Advanced Microsoft Office skills Willingness to travel approximately 35% of time for internal and customers meetings; domestic and some international travel required.

Job Expectations / Working Conditions

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Agriculture-related, Marketing, Business, or related undergraduate degree. Minimum 5 years of commercial experience in agricultural marketing with a focus on crop protection. * Clean driving record, driver's abstract required.