Job Description

ABOUT PEARL WEST

This is an opportunity to join our rapidly growing team in Downtown Vancouver, British Columbia. Here at Pearl West we are a rapidly growing business within the e-commerce industry focusing on buying, selling, and launching brands and products on Amazon. Over the last few years, we have grown at an average rate of 30% each year. This newly-created position will be an integral part of our team as we embark on the next phase of our growth.

Established in 2018, Pearl West is quickly becoming a leader in offering the industry. Our creative marketing campaigns have quickly earned us brand recognition, and a reputation for being a breath of fresh air in our industry.

We believe that business needs to be innovative and creative in order to thrive, and we think it\xe2\x80\x99s important to provide an exciting and vibrant place to work. Culture is the driving force to our success and feeds into every aspect of what we do.

But we admit we\xe2\x80\x99re not for everyone. We\xe2\x80\x99re successful because we have high standards, work hard, and hire smart people with strong critical thinking skills \xe2\x80\x93 people who are honest and confident enough to say \xe2\x80\x9cI don\xe2\x80\x99t know \xe2\x80\x93 BUT I\xe2\x80\x99ll find out!\xe2\x80\x9d People whose burning questions during interviews include \xe2\x80\x9cHow many sick and vacation days do I get?\xe2\x80\x9d need not apply. Your time here will be fast and furious and quite the ride. But the rewards are plentiful.

ROLE

Product Research and Development is the driving force of expanding the product catalog for the brand. Determining what products will fit best within the brand while also achieving profit margins is key. Product and keyword research will be used to determine the best products for the brand based on customer search intent. The creation and maintenance of the Product Pipeline is the #1 goal for the Product Development team

This role is both analytical and creative. Data must support your decisions, but creativity is needed to find innovative ways to create new or improve existing product concepts. Intimate knowledge of our customer avatar and the type of brand voice we have is paramount for success.

Product concepts will be validated by our customer avatar through various research methods and working with our Audience Utilization Manager to gain invaluable feedback from actual customers.

RESPONSIBILITIES

• To come up with commercially viable development ideas for given products to ensure each product has a solid USP.
• To manage a sourcing and production team to ensure processes are clear and results are met.
• Assess processes continually to ensure that the team is working efficiently.
• Work with China based Sourcing Agent to find supplier options to proceed with sampling using Ignite framework.
• To work closely with the suppliers on product development according to price requirements.
• Work with freelance designers to create artworks and product designs - where required
• Receive and test samples for quality and function.
• Select products based on quality, spec, price, factory communication and terms.
• Ensure a min 30% margin is met for all products ordered.
• Negotiating price and terms with suppliers with a win win mindset.
• Identify testing and labeling requirements and arrange with suppliers.
• Ensure products move through the workflow according to agreed deadlines.
• Approval of pre-production and production samples.
• Writing clear guidelines for each product for the inspection company to test against
• Approving inspection reports.
• Completing product spec and feature details for the content team to give them clear guidance on packaging and listing creation

RESULTS

• The Product Pipeline Calendar is established for the next 12 months and the executive leadership team can determine when we can ramp up new product manufacturing
• Products are developed that can be patented, trademarked, and/or copyrighted to protect our brand from copycats
• Product designs and features are very meaningful to the customer and not just added for differentiation purposes
• A clear understanding of capital needs to the launch the products in the pipeline is established
• The company can predict revenue growth from new products by looking at financial forecasts created
• The company can use financial forecasts for acquiring debt to pay for successful product launches
• The product sourcing team can use the variety of products in the Pipeline to find the best factories to make multiple products as applicable
• The new products developed are validated and voted on by our customer avatar to ensure a very high chance of success
• Our products meet our customer avatars needs and further the awareness of our brand
• New products have some element of IP that can be used to defend against competitors

REQUIREMENTS

• A keen understanding of our customer avatar and what products they need/want
• A creative mind for developing product concepts that have a meaningful impact on the customer
• Highly organized and able to track many products in development at once
• Ability to work with many team members on the same project
• Excellent proficiency in English (Both spoken and written).
• Ability to plan and execute strategies independently that align with the organization\xe2\x80\x99s goals and objectives.
• Proficiency in Asana, Slack, Excel, Google, Office, Loom.

This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.

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Pearl West