Job Description

Cobourg Mazda is looking for a

Product Advisor

to join our growing team. We're not just a dealership, we're a destination. And with our growing customer base, we need an enthusiastic, customer-focused professional who's ready to help people fall in love with their next vehicle.

The Product Advisor plays a crucial role by assisting customers throughout the vehicle buying process. They greet potential buyers, assess their needs, and provide detailed information on various models, features, and pricing. Staying up-to-date on product knowledge, they offer test drives and guide customers in making informed decisions. Product Advisors handle negotiations on pricing, trade-ins, and financing, ensuring smooth transactions. As the first point of contact, they are essential in creating a positive impression and fostering customer loyalty.

Main Duties and Responsibilities:

Customer Engagement: Engaging with potential buyers in person, over the phone, or via email. This involves understanding their needs, preferences, and budget constraints. This also includes ensuring customers are informed of the current situation and providing regular updates Product Knowledge: Being well-versed in the features, specifications, and benefits of the vehicles being sold. Customers rely on salespeople to provide accurate information and guidance. Also offers test drives and follows dealership procedures for customer identification. The ideal candidate will also keep updates on the brands vehicle range, specifications, and competitor products Sales Techniques: This may involve demonstrating the vehicle, highlighting its advantages, and addressing any concerns or objections. Negotiation: Negotiating with customers on pricing, financing options, trade-ins, and additional services. Closing Deals: Closing sales by finalizing paperwork and handing off the customers to the business office. Also thoroughly explaining the vehicle features, benefits, and options available for purchase. Follow-Up: Following up with customers after a sale to ensure satisfaction, address any issues, and encourage repeat business and referrals. This also includes having surveys completed to meet company targets Networking and Prospecting: Actively seeking out potential customers through networking events, referrals, and other prospecting methods. Administrative Tasks: Completing administrative tasks such as updating customer records, inputting sales data etc. Continued Education: Staying informed about industry trends, new vehicle models, and changes in financing and sales techniques through ongoing training and professional development. Customer Service: Providing exceptional customer service before, during, and after the sale to build long-term relationships and foster customer loyalty. Maintains a professional appearance at all times
The Ideal candidate will possess these skills and attributes:

Communication Skills Customer Service Orientation Organizational Skills Problem-Solving and Analytical Thinking Teamwork and Collaboration Adaptability and Flexibility Professionalism
Who we are?

Founded in February 2014, Cobourg Mazda has grown to become Northumberland County's trusted "feel?good dealership," known for its welcoming atmosphere, honest service, and top-rated customer satisfaction. Conveniently located at 850 Division Street, we proudly serve Cobourg and the surrounding region. From day one, Cobourg Mazda has remained deeply committed to the local community bysupporting events, building lasting relationships with customers, and giving back to the people who continue to support us.

At Cobourg Mazda, we know that great service starts with a great team and that's why we're committed to offering our staff a competitive compensation structure, along with comprehensive benefits, growth, and dealership perks. Whether you're new to the automotive industry or a veteran, we invest in your success and well-being every step of the way.

In 2025, Cobourg Mazda joined Gyro Group of Companies, a respected and successful auto group in Toronto. This exciting transition brings new opportunities, enhanced resources, and continued growth while staying true to the local values that define us. We remain proudly rooted in the Cobourg community, dedicated to delivering a premium customer experience with the same heart and integrity we've always had.

Apply Now and Drive Your Career Forward with Cobourg Mazda!

We thank all candidates for their interest; however, only individuals selected for an interview will be contacted.

Job Types: Full-time, Permanent

Pay: $48,000.00-$80,000.00 per year

Additional pay:

Bonus pay
Benefits:

Dental care Disability insurance Extended health care Life insurance On-site parking Vision care
Schedule:

8 hour shift Weekends as needed
Experience:

customer service /sales: 1 year (preferred)
Work Location: In person