Job Description

• Location: Toronto, Ontario
• Type: Temporary - Contractor
• Job #16627

Job Overview:

We are seeking a highly skilled and dynamic Public Relations Consultant to join our healthcare client on a part-time basis for the next 1+ year. The ideal candidate will be a strategic thinker, creative problem-solver, and excellent communicator with a deep understanding of the various channels to tell our client\xe2\x80\x99s brand story. The PR Consultant will play a pivotal role in enhancing our client\xe2\x80\x99s brand image, managing media relationships, and crafting compelling narratives that resonate with their target audience.

Responsibilities:

• Leverage existing, and cultivate new, relationships with key media outlets, journalists, and influencers across Canada.
• Proactively pitch stories, news, and expert commentary to secure media coverage.
• Act as the primary point of contact for media inquiries and interview requests.
• Develop and execute comprehensive press release strategies to announce company news, product launches, and other key milestones.
• Craft compelling and concise press releases that align with brand messaging and capture media attention.
• Distribute press releases through appropriate channels and monitor their impact.
• Collaborate with the marketing and social media team to identify and articulate key brand messages.
• Develop engaging and authentic brand stories that resonate with target audiences.
• Ensure brand consistency across all communication channels.
• Devise and implement strategic PR initiatives to enhance brand visibility and reputation.
• Monitor industry trends and news to identify opportunities for proactive engagement.
• Evaluate the effectiveness of PR strategies and adjust tactics as needed.

Qualifications:

• Bachelor\'s degree in Public Relations, Communications, Journalism, or related field.
• 7+ years of proven experience working in public relations with a focus on media relations, press releases, and brand storytelling.
• Strong relationships with key media contacts across various broadcast, digital, and print publication outlets.
• Exceptional written and verbal communication skills.
• Creative thinking and the ability to generate innovative PR ideas.
• Ability to work effectively under pressure and in fast-paced environments.
• Familiarity with digital PR tools and platforms.

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