Job Description

Are you a performance-driven marketer who thrives in fast-paced environments and knows how to scale SaaS growth through paid media?

CiraSync is on a mission to dominate the B2B SaaS space for MSPs and IT teams. We're looking for a

PPC Specialist

who can do more than just execute -- we need a strategic thinker who can build, optimize, and scale paid media programs across Google Ads, LinkedIn Ads, Microsoft Ads, Meta, and Reddit. You'll be joining a lean, high-impact marketing team that's rebuilding its foundation and driving aggressive growth across paid search, ABM, and performance media.

Key Responsibilities

Own and optimize paid media campaigns across

Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, and Reddit Ads

. Develop full-funnel performance media strategies that align with CiraSync's growth goals and partner-focused GTM motion. Conduct deep keyword research, audience segmentation, and competitive analysis to fuel campaign success. Drive continuous improvement through A/B testing, bid strategy refinement, and conversion tracking. Collaborate cross-functionally with content, product, and analytics teams to align messaging and targeting. Build and present performance dashboards using tools like

Looker Studio, Power BI,

Supermetrics

, and

GA4

. Manage budgets, pacing, and reporting with precision and transparency. Stay ahead of platform updates, algorithm changes, and emerging trends in B2B SaaS advertising.

What You Bring

4-6 years of hands-on experience managing PPC and paid media campaigns, ideally in

SaaS or B2B tech

. Proven success scaling paid search and paid social campaigns across multiple platforms. Deep expertise in

Google Ads

,

LinkedIn Ads

, and

Microsoft Ads

-- with bonus points for Reddit and Meta. Strong grasp of

conversion tracking setups

(GTM, GA4, pixels) and campaign optimization principles. Experience with

Microsoft Suite

tools and enterprise-level campaign reporting. Active certifications in

Google Ads

and

Google Analytics/GA4

. Excellent communication skills -- you can simplify complex data and tell compelling stories with performance insights.

Bonus Points

Experience running campaigns for

MSPs, IT teams, or mid-market enterprise buyers

. Familiarity with

YouTube Ads, TikTok Ads

, and

Reddit Ads

. Working knowledge of

SEO and AEO

to support integrated strategies. You follow industry thought leaders and stay sharp via

Search Engine Land

,

Think with Google

, and

Moz

. You're competitive, curious, and obsessed with quality -- but haven't lost your soul for advertising.

What Success Looks Like

You help us hit and exceed our

35% YoY growth targets

through paid media. You bring strategic clarity to our paid media roadmap and help us scale repeatable success. You collaborate seamlessly across teams and communicate results with confidence. You embody our values and help elevate the marketing team's performance and visibility.

Why Join Us?

At Cira Apps, our mission is to simplify and streamline the way businesses manage contacts. As part of our team, you'll work in a supportive, innovative environment where your contributions make a real impact. We value collaboration, creativity, and the unique perspectives our team members bring.



Cira Apps is committed to a diverse and inclusive workplace. Cira Apps is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify us at HR@ciraapps.com.