Job Description

ABOUT COLDTURE

Coldture is a lifestyle brand born at the intersection of innovation, functionality, and expression. We design and make innovative cold therapy products that give people an accessible way to unlock their potential. We're rapidly scaling and looking for hungry, passionate individuals to join us in building the future of the brand.

THE ROLE

We're looking for a Performance Marketing Lead to own and manage our paid media efforts across all digital channels. In this hybrid role, you'll act as the critical liaison between Coldture and our external agency partners while also rolling up your sleeves to optimize campaigns, analyze performance data, and contribute to the strategic growth of our marketing ecosystem.

KEY RESPONSIBILITIES

Manage and oversee all paid advertising initiatives across channels (Meta, Google, TikTok, etc.) Liaise with external agencies and vendors to ensure alignment and execution of media plans Conduct and maintain weekly performance reports, analyzing key metrics and trends Collaborate closely with the Head of Growth on strategic ideation, optimizations, and testing Deep dive into performance data and advanced analytics to uncover actionable insights Identify areas for campaign improvement and contribute to achieving revenue growth targets Support marketing activities related to events, brand partnerships, and product launches Work cross-functionally with internal teams to ensure alignment on campaigns and timelines
QUALIFICATIONS

1-2 years of experience in paid media, performance marketing, or a related field Proven understanding of digital ad platforms and analytics tools (e.g., Google Analytics, Shopify, Meta Ads Manager) Strong reporting and analytical skills with the ability to turn data into strategic decisions Experience working with agencies or cross-functional teams preferred
YOU'RE A GREAT FIT IF YOU ARE

Extremely detail-oriented and highly organized Proactive, punctual, and take initiative without being asked Hungry to learn and grow your expertise in digital performance marketing Passionate about working in a fast-paced, collaborative, and creative environment Resourceful and adaptable, able to navigate both strategy and execution with confidence
Job Type: Full-time

Pay: $50,000.00-$60,000.00 per year

Language:

English (preferred)
Work Location: In person