Job Description

Join Polaron Solar as a Paid Media Buyer - Drive Campaigns That Power a Greener Future

Location:

Hybrid (2 Tippett Rd, North York, ON)

Monthly Salary:

$5,000 - $6,000 CAD (with growth potential based on performance)



Polaron is one of Canada's leading solar companies, and we're growing fast. We're looking for a

Paid Media Buyer

who thrives on performance-driven strategy, creative execution, and big-budget optimization. If you're passionate about digital advertising and want your work to make a real difference in the clean energy space, we want to meet you.

What You'll Do

Strategically manage and optimize digital ad campaigns with a

daily spend of up to $3,500

across

Meta (Facebook/Instagram)

and

Google Ads

platforms. Develop complete advertising campaigns, including ad copywriting, visual and video creative, and landing page strategy. Execute

lead generation campaigns

designed to attract high-quality leads and maximize ROI (note:

traffic or app download campaigns do not qualify

). Monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement. Use data visualization tools such as

Google Data Studio

or

Looker

to present campaign metrics to stakeholders. Conduct A/B testing on creatives, ad placements, targeting strategies, and landing pages to improve performance. Identify new media opportunities, tools, and platforms to expand reach and efficiency. Collaborate with internal content creators and external agencies to develop engaging visuals, videos, and ad copy. Stay updated with platform algorithm changes, digital marketing trends, and competitor activity. Implement and manage

conversion tracking, pixels, and tag setups

to ensure accurate performance tracking.

What You Bring

Expertise in both Meta and Google Ads is required.

Minimum 2 years of experience

running

lead generation campaigns

(not traffic or app download campaigns). Proven experience independently managing ad budgets

over $1,000

per campaign. Demonstrated ability to manage and optimize

large daily budgets

efficiently. Strong analytical skills and experience using

Google Data Studio

,

Looker

, or similar tools. Experience in creative campaign development, including messaging, visuals, and video coordination. Deep understanding of audience targeting, funnel strategy, bidding models, and performance-based optimization. Excellent communication, organization, and project management skills. Hands-on experience with creative tools (e.g.,

Adobe Suite

). Experience in the

solar or renewable energy

industry is a strong asset.

Hybrid work availability is required.

Why Join Polaron?

Help drive Canada's green energy movement. Join a passionate, supportive, and data-driven marketing team. Enjoy a

flexible hybrid schedule

that supports work-life balance. Take full ownership of your campaigns with creative freedom and visibility. * Grow with a company that invests in your success and professional development.