Job Description

Enghouse Networks is looking for a Digital Demand Generation Lead to join our growing team!
Who we are:
Enghouse Networks solutions are installed in mission critical networks that support emergency first responders, 911 services, emergency mobile messaging and border security systems worldwide. Our software helps save lives. Our solutions are trusted by the world’s leading telecommunications providers in over 60 different countries, and we connect over 1 billion subscribers. Our 5G and IoT solutions are helping connect rural and underserved areas, bringing vital services and economic benefits to these communities.
Learn more here: https://www.enghousenetworks.com/
The Role:
You will help strategize, implement and manage overall digital advertising, including organic search. As the successful candidate, you will need to jump in to help drive traffic, leads and revenue for Enghouse Networks. You will assist in growing Enghouse Networks' web presence, awareness and customer acquisition by planning, executing and optimizing our online marketing efforts and strategies. This will include engaging in search engine optimization, search engine marketing, display marketing, web content, and other web marketing activities. This role is remote!
What you will be doing:

• Create and drive comprehensive digital marketing campaigns and programs to support sales to reach revenue goals on our suite of collaboration
• Manage and coordinate new SEO projects to develop and optimize awesome content for attracting target audiences to our web properties
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Scale existing paid search, paid social, and other paid online programs–expanding keyword coverage, experimenting with ad copy, targeting, landing page experience, etc. across LINKEDIN, Google Ads, Bing Ads, Facebook, Twitter, etc.
• Drive new business acquisition campaigns to generate new customers.
• Manage our search engine marketing programs, retargeting, online advertising, syndicated content, affiliates...
• Optimize existing channels and test new channels to drive fast new customer growth.
• Identify and recommend areas for growth, including via organic search, display, retargeting or other virtuous cyclical growth loops.
• Develop clear and compelling content designed to naturally attract links, grow organic traffic and drive awareness.
• Own and manage the content of the website. Drive strategies to increase traffic and improve lead conversion.
• Track, measure, and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on revenue and profitability.
• Work with sales to measure program performance and lead quality.
• Manage the demand generation budget and oversee outside agencies/contractors as needed.
• Stay up-to-date with digital marketing trends including the latest organic, CRO, social, and paid search marketing trends and platform features and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

What you have:
3+ years of experience in B2B software marketing managing performance-based search engine marketing campaigns, with content marketing responsibilities.

• Demonstrated success in generating qualified inbound leads.
• Ability to understand high-level demand generation, sales strategies, translate them into KPI’s aligned with the department goals.
• Proven experience with other Sales and Marketing Tech/applications, especially Linkedin
• Digital demand generation marketing expert with experience in driving new business acquisition.
• Excellent understanding of the search engine marketing industry, paid search, display and retargeting, and best practices across these channels.
• Knowledge of HTML, WordPress and content management systems.
• Exceptional and effective oral and written communication skills.
• You already understand and are completely comfortable speaking about topics such as CTR, CPC, CPL, MQL, ROI and understanding how these metrics can affect each other
• Detail-oriented and an excellent problem-solver. Can multi-task and juggle many simultaneous priorities. Excellent project management skills and understanding of brand and content marketing best practices. Strong organizational and time management skills.

Added bonus if you have the below:

• Bachelor's degree in business, marketing, organizational development or related field, or equivalent experience.
• Strong digital marketing growth experience with analytics programs (e.g. Google Analytics), AdWords, PPC, SEO tools is key.
• Online marketing certification (Google Analytics, Google Ads, Marketo/Hubspot Inbound Marketing, etc.)

What we offer: You will get the opportunity to work in a growing, diverse and international company that offers a competitive salary and benefits package, including, but not limited to: Life insurance, Private medical insurance, Critical illness cover. We also value work-life balance and career advancement!
We are an Accessibility for Ontarians with Disabilities Act (AODA) compliant workplace. You can be confident that our recruitment and hiring processes will be modified to accommodate disabilities, if requested.
We thank all applicants for their interest; however, only those selected for an interview will be contacted. Enghouse Systems is an equal opportunity employer.
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