Job Description

Job Title:

Online Advertising Specialist

Location

: Mississauga, ON

Job Type

: Full-time, Permanent

About Us

At NRI Industrial Sales Inc., our mission is to support a sustainable and efficient global

industrial supply chain. As a stocking distributor with over 1 million hard-to-find industrial

parts, we assist integrators and suppliers in mitigating shortages and addressing

extended lead times. Our longstanding partnerships with tier 1 enterprises have

positioned us as a reliable global source for new, used, and obsolete industrial parts,

equipment, and machinery.

Position Summary

NRI Industrial Sales is seeking a highly skilled and performance-driven Online Advertising Specialist

to lead our digital campaigns and drive qualified B2B and B2C leads. The successful

candidate will be responsible for the full lifecycle of digital advertising -- from strategy

development and implementation to monitoring, optimization, and ROI analysis.

This role requires proven expertise in running high-converting campaigns, especially in

the U.S. market, across platforms such as Google Ads, Bing Ads, LinkedIn Ads, and

display networks. You will collaborate closely with designers, developers, and marketing

team members to build effective landing pages and digital experiences that align with

advertising goals.

A working knowledge of web development and the ability to A/B test creatives and user

flows is a must-have.

Key Responsibilities

? Develop, implement, and manage PPC campaigns across Google, Bing,

LinkedIn, and other paid channels.

? Monitor campaign performance, analyze KPIs, and optimize toward key business

outcomes.

? Write compelling ad copy and align messaging to industrial B2B and B2C

audiences.

? Collaborate with creative and web teams to develop high-performing landing

pages.

? Conduct A/B testing on ads and landing pages to optimize conversions.

? Utilize tools like Google Analytics 4 (GA4), Google Tag Manager, Hotjar, and

SEMRush for campaign tracking and analysis.
? Stay updated on industry trends, search engine updates, and digital marketing

innovations.

? Report on performance and make data-backed recommendations to improve

ROI.

Qualifications

? Bachelor's degree in Marketing, Digital Advertising, Communications, or a related

field (preferred).

? Minimum 3 years of hands-on experience running digital advertising campaigns

with proven ROI success, especially in the U.S. market.

? Demonstrated expertise managing Google Ads, Bing Ads, LinkedIn Ads, and

programmatic/display advertising.

? Strong understanding of conversion rate optimization (CRO) and landing page

best practices.

? Working knowledge of HTML/CSS, basic JavaScript, or CMS-based editing.

? Proficiency with GA4, Google Tag Manager, Hotjar, SEMRush, or similar

analytics tools.

? Strong copywriting and communication skills.

? Ability to work independently and thrive in a fast-paced, performance-focused

environment.

What We Offer

? Life Insurance

? Extended Health Care

? Dental Coverage

? AD&D Insurance

? Access to Lumino Health Virtual Care

? RRSP with company matching

Diversity, Equity & Inclusion

At NRI Industrial Sales, we are committed to fostering a diverse, equitable, and

inclusive workplace. We welcome applications from candidates of all backgrounds,
identities, and experiences. We believe that varied perspectives strengthen our team

and drive innovation. If you require accommodations during the application process,

please let us know.