Job Description

In just a few years, Capital Daily has gone from being a little newsletter startup in Victoria to now the most-subscribed to thing that exists in the community. Today, 50,000+ locals across Greater Victoria subscribe (that\xe2\x80\x99s 1 in every 5 adults), and get the newsletter every morning, 365 days of the year.
The opportunity:
We\'re looking for an experienced, engaging, and driven Newsletter Writer to help Capital Daily connect to even more locals and build a stronger community.
The Newsletter Writer will be a critical part of Capital Daily\xe2\x80\x99s newsletter team. You\xe2\x80\x99ll be involved in planning, writing, editing, and publishing the most relevant, engaging, and conversational stories that give locals a must-read, local daily briefing of what\xe2\x80\x99s going on in Victoria.
In this role, you\xe2\x80\x99ll produce daily content for the newsletter, strategize for audience growth, execute on engagement tactics, and more.
You\xe2\x80\x99ll try new things, proactively react to metrics, engage with readers, and obsess about effective storytelling in the email newsletter platform.
Your autonomy, creativity and experience means being empowered to craft products, stories, and schedules that allow for powerful stories, while creating the systems to follow through with the ideas that will help connect readers with their neighbours and empower them to be the most educated and engaged members of their city. All while spreading the word to their community not yet subscribed.
This is a remote position based in Victoria, BC. The role requires a flexible schedule that can include weekends.
About you:

• You love newsletters, appreciating their audience engagement nuance and tactics, and have written them before - even if it\xe2\x80\x99s just internal or a passion project.
• You have a ton of writing and editing experience with online publications. A little copywriting and marketing experience is a big plus.
• You know how to write in a way that gets readers past the headline \xe2\x80\x93 a sense of humour and irreverence is a definite asset.
• You know Greater Victoria inside and out, and have an understanding of the local arts, culture, business, and media landscape, and you know where people hang out and converse online.
• You bring a growth mindset, with a commitment to continuous improvement.
• You have excellent communication, organizational, and interpersonal skills, and can build and share the systems to help others be as well.
• You have a solid understanding of tools like Slack, email platforms (like ActiveCampaign, Beehiiv, Substack, etc), ClickUp (or another task management platform like Asana), social media management, and G Suite.
• You\'re able to meet deadlines and handle multiple projects at a time.
• You ideally have supported or worked in a newsroom before.
• You have meticulous attention to detail and know double spaces after punctuation is just wrong.
• You have an interest in escaping traditional media models, with a desire to explore new story formats and create incredible content with a talented team alongside you.
• You have a team player mentality. Each member of our team has the same goal, and working together is integral to achieving it.
• You want to have fun, and showcase what Victoria is all about.

In this role you\'ll have the opportunity to:

• Produce a newsletter that goes out to 50,000+ locals every morning, filled with original storytelling, curated and summarized news and information, events, guides, local spotlights, and more.
• Be an expert in distilling the important points of a larger story so our readers can stay informed everyday through our curation.
• Have an unbiased approach to content creation following journalistic standards. Our brand is objective, we inform our readers.
• Participate in planning for our long- and short-term content calendar to keep track of what\xe2\x80\x99s being published, as well as in daily story meetings to help determine what topics will be covered each day, documenting editorial deliverables daily, weekly and monthly via the editorial calendar.
• Bring engagement into everything you do. You\xe2\x80\x99ll be activating the audience through surveys, polls and questions, social media content, replying and following up with readers in the Capital Daily inbox daily. We continually work to have a conversation with our readers.
• Be the example of an informed + engaged citizen: attend community events, be in the know when it comes to local news + be a leader in civic development of your region.
• Publicly represent the brand, as a role model of the company\xe2\x80\x99s core values.
• Be able to compose compelling and attractive photos of events, food, businesses, people, and local landmarks. Photo and video content is key to driving engagement.
• Make data-driven decisions. Review daily audience engagement and performance metrics, sharing insights with the team and utilizing the data to optimize future newsletters. Monitor and optimize performance of the newsletter to meet subscriber, engagement, and growth targets.
• Own your content. Creating relevant, timely, and clean content for the newsletter will set you up for success. You will be empowered to take ownership and should be proud to sign your name to the newsletter every day.

Perks of working with us:

• Full-time position with a competitive compensation package
  
• Comprehensive health, dental, and vision and mental health benefits
• Flexible work hours and vacation policy
• A commitment to an open, inclusive, and diverse work culture

Who we are: Overstory Media Group is an independent media company that delivers high-quality journalism and storytelling to the communities we\xe2\x80\x99re in. At Overstory our goal is to empower communities \xe2\x80\x93 connected by geography, industry, or interest \xe2\x80\x93 with information delivered by the people within them. We do this by identifying journalists, creators, and existing brands who share in this belief and provide tools, resources, and financial support to help them create in their communities.
Today we have 14 community brands across Canada under our umbrella, including Capital Daily, The Georgia Straight, Vancouver Tech Journal, and Fraser Valley Current.
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our mission as a company is to provide an equal opportunity that caters to inclusion and diversity within the workplace and extend our services within the community as a brand. We recognize and value individual differences and are committed to upholding this value to mirror the diversity within our country.
We encourage you to apply even if you don\'t have every aspect of the job description. We value grit and intelligence and know that skills can be acquired.
We thank you for your application in advance! Please note you will only be contacted in the event that your application is selected to move forward.