Job Description

The University Photographer & Digital Asset Coordinator plays a key creative and technical role within the Marketing & Communications team. This position is responsible for producing high-quality photographic content, leading art direction for major campaigns, and managing UPEI's digital asset management (DAM) system (currently Brandfolder). The role ensures the University's visual storytelling is brand-aligned, strategic, and accessible across the institution, directly supporting student recruitment, advancement, and institutional reputation.

What we offer:

Flexible work arrangements Comprehensive Health and Dental Post Retirement Benefits Tuition Waivers Health and Wellness on Campus available to staff Professional Development Opportunities

RESPONSIBILITIES:

Photography & Editing

Capture a wide range of professional imagery including campaign visuals, institutional events, faculty and student portraits, and editorial-style storytelling photography Plan and execute shoots using both natural and studio lighting techniques Retouch and edit images to ensure accurate color, tone, and quality across multiple outputs (print, web, digital, social media) Prepare final photography assets in appropriate formats and resolutions to meet diverse marketing and communications needs Maintain, organize, and update photography equipment, ensuring readiness for on-campus and off-campus assignments Stay current with photography trends and best practices to keep UPEI's visual identity competitive and fresh

Art Direction

Provide creative direction and input for major campaigns, including concept development, visual style, and collaboration with designers and the media producer Contribute to creative briefs and ensure imagery aligns with campaign goals

Digital Asset Management

Lead coordination, governance, and adoption of UPEI's DAM platform (Brandfolder) Establish metadata/tagging standards and train campus stakeholders on asset use Ensure assets are organized, accessible, and usable across faculties and departments Steward UPEI's institutional visual history through responsible curation, preservation, and accessibility of digital assets

Shoot Coordination

Independently manage logistics for photography sessions, including liaising with campus clients, securing models, and arranging locations Take ownership of scheduling and pre-production planning to ensure efficiency and alignment with project priorities

Documentation & Project Coordination

Record photography schedules and project tasks in Asana to provide visibility to the creative team and maintain a historical archive of photography projects

Social Media Workflow Support

Deliver timely photography content for UPEI's social media platforms Ensure imagery is prepared and available for quick deployment to digital channels and support deployment at times

QUALIFICATIONS:

A college diploma in Photography, Visual Communications, Media Arts, or a related field; an equivalent combination of education and professional experience will be considered Minimum 3 to 5 years of professional photography experience in marketing, media, or institutional settings Strong proficiency in Adobe Creative Cloud (Lightroom, Photoshop, Bridge, Illustrator, InDesign, Premiere Pro) Experience with digital asset management platforms, including governance, metadata standards, and training Demonstrated ability to manage photography projects independently, including scheduling, coordinating models/locations, and delivering on tight timelines
Knowledge of brand management and marketing principles
Excellent organizational and communication skills Ability to work effectively with diverse stakeholders across campus and with external partners/vendors Demonstrated adaptability to fast-paced environments and shifting priorities. Availability for irregular hours (early mornings, evenings, weekends) to cover institutional events Ability to transport and set up photography equipment on and off campus * Strong problem-solving skills in dynamic environments (e.g., live events, unpredictable conditions)