Job Description

Overview:
The Medical Strategist is a critical role on the ADDB planning team, responsible for distilling complex scientific and medical information for strategy, creative, and account service.. The planner gathers, analyses, and organizes data to bring insights to life, with a focus on “making science simple” to aid in the development of patient and HCP communicatiosns.. Reporting to the VP, Strategy & Research. Responsibilities:

• Distils scientific and medical concepts into digestible information
• Participates in strategy development initiatives for existing clients and new business.
• Monitors and interprets cultural and social trends.
• Recommends and implements research that will aid in the consumer insight and strategy process.
• Facilitates meetings and strategic planning sessions.
• Manages research vendors and provides clear specifications for relevant research to the team and client.
• Designs and monitors the design of survey instruments.
• Moderates focus groups, analyzes data and develops implications and recommendations.
• Develops accurate and insightful conclusions from research data and presents strategy and direction to the client.
• Crafts creative briefs, provide clear persuasive briefings to creative and remains an active contributor throughout creative development.
• Represents the consumer in client meetings.
• Involved in all advertising communications through consumer research and dialogue with research vendors, account management and creative.

• Bachelor’s degree (B.S. or other science-based qualification preferred) from a four-year college required.
• Medical professionals (PharmD, RN, etc.) interested in a career in communications have been successful in this role
• Has healthcare-specific experience
• Has ability to read and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data.
• Has ability to produce well-written research reports, presentations and results to clients and agency.
• Has ability to define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form