Job Description

Role

Media Buyer / Integration Specialist

Reporting To

Senior Media Buyer + Managing Partners

Who We Are

At Encipher, we turn ad spend into

predictable revenue engines

for service businesses across North America -- from moving companies to turf installers and contractors. We don't just generate leads; we build

marketing systems where every call, form, and sale is tracked back to spend

.

Our work spans high-performance campaigns on

Google, Meta, Bing, and LSAs

, but media buying is only half the story. The real engine is

attribution

. By engineering CRM integrations, offline conversion uploads, and automation flows, we ensure that algorithms know which leads are worth scaling -- and our clients know exactly where growth is coming from.

Who We're Looking For

Encipher is scaling fast, and we need a

Lead Gen Media Buyer / Integration Specialist

to drive our next stage of growth. This role blends

performance media buying with technical implementation

. You'll generate qualified leads at profitable costs while building and maintaining the systems that prove ROI and power long-term client success.

If you get excited about optimizing CPAs, proving ROI down to the keyword or creative, and wiring up integrations that turn ad clicks into revenue data, this role is built for you.

What You'll Do

Own daily account management of lead gen campaigns on

Google (Search, PMax, LSAs), Meta, and Bing

Spearhead onboarding and technical integrations with new clients Drive performance with a focus on

CPL, CPA, and lead-to-quote/sale conversion rates

Implement and troubleshoot

WhatConverts, CallRail, GTM, Enhanced Conversions, Meta CAPI, UTM tracking, and offline uploads

Integrate CRMs and platforms like

SmartMoving, Jobber, ServiceTitan, HubSpot, ClickFunnels

Build and maintain automations via

Zapier, Make.com, APIs, and webhooks

to streamline lead flow and eliminate manual work Debug complex attribution issues (duplicate forms, broken GCLIDs, mismatched CAPI, cross-domain tracking) Maintain and evolve reporting systems:

Google Ads Scripts ? Google Sheets ? Slack alerts

Communicate clearly with internal teams to ensure alignment on client performance and growth Occasionally jump in client calls/emails to provide technical insight

What We're Looking For

2+ years of hands-on lead gen media buying with

Google Ads & Meta Ads

(agency preferred) Advanced technical skills in

tracking, GTM, CRMs, APIs, and Zapier/Make.com

Experience with

ClickFunnels, WordPress, Webflow, Wix

Strong problem-solving around integrations, attribution, and automation Deeply

data-driven and attribution-obsessed

-- you care about ROAS and proving results, not vanity metrics Entrepreneurial mindset -- you enjoy building systems, not just operating them

What We Offer

A

profitable, fast-growing agency

where lead gen is the core focus Direct collaboration with the founders and senior leadership A culture built on

ownership, speed, and measurable results

Competitive salary + performance bonuses tied to lead gen success Remote-first flexibility A steep learning curve where you'll sharpen both

media buying and technical integration skills

Our Culture

We are a

high-performance, results-driven team

obsessed with attribution and client growth. At Encipher, we're not just media buyers -- we're engineers of systems that drive business outcomes. Our culture is grounded in

ownership, transparency, and continuous improvement

. Everyone here is empowered to solve problems, test bold ideas, and push campaigns further.

Integrity and accountability drive us. Wins are celebrated together, setbacks are learned from, and improvement never stops. We value

collaboration over silos, data over opinions, and impact over vanity metrics

.

Encipher isn't a place to coast -- it's a place to grow fast, master your craft, and be surrounded by people who care as much about

performance and attribution

as you do.

Job Types: Full-time, Part-time, Freelance

Expected hours: 5 - 20 per week

Benefits:

Paid time off
Application question(s):

Do you have hands on experience with media buying AND tools like Zapier/Make.com, API's and webhooks?
Work Location: Remote