Job Description

Matterkind is a leading Canadian media agency helping major Canadian brands deliver messaging across digital, broadcast, print, and out of home. We are data-driven and powered by the spirit of discovery. Our unique approach revolves around designing effective, hard-working Media that drives brand engagement and delivers outstanding business results.

Online Marketing at Matterkind has skyrocketed in the past year and the company is looking to expand its team of search marketing analysts. The Search Marketing Analyst (SEO/PPC) will be an integral member of the Online Team, work closely with our Tradigital account teams and be responsible for the following duties:

Key Responsibilities

\xc2\xb7 Develop, implement, manage, optimize and report on Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google, BING, Yahoo, Facebook, LinkedIn and others.

\xc2\xb7 Perform Search Engine Optimization (SEO) audits & provide recommendations to help improve the quantity and quality of organic traffic to customer web sites.

\xc2\xb7 Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists for both PPC and SEO purposes.

\xc2\xb7 Create promotional text ads for use with a variety of campaigns across different publishers.

\xc2\xb7 Develop, implement and maintain Link Building Programs for SEO customers.

\xc2\xb7 Monitor and report on SEO & PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms & Organic Ranking programs.

\xc2\xb7 Communicate effectively with internal account teams (offline and online) in order to make sure integrated marketing campaigns preserve a 100% Tradigital approach.

\xc2\xb7 Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars and industry events.

Desired Skills & Experience

\xc2\xb7 Professional or Educational background in Marketing or Advertising would give leverage to this application.

\xc2\xb7 Associate level of experience in Search Marketing (SEO/PPC).

\xc2\xb7 Associate level of client service and/or customer management experience.

\xc2\xb7 Proven track record of success in managing and optimizing SEO/PPC campaigns.

\xc2\xb7 Excellent written & verbal communication skills in French & English.

\xc2\xb7 Professional analytical & research skills with an innate ability to think outside the box.

\xc2\xb7 Excellent working knowledge of Microsoft Excel, Word, Outlook & PowerPoint.

\xc2\xb7 Working knowledge of Google Analytics, Omniture, WebTrends & comScore.

\xc2\xb7 Experience using Ad Serving technologies like DART Search and DFA is an asset.

\xc2\xb7 Google Adwords Advanced Certification and MSN AdCenter Certificate is an asset.

\xc2\xb7 Knowledge of Social Media Marketing is an asset.

\xc2\xb7 Experience with A/B and/or Multivariate testing concepts is an asset.

Matterkind connects people to what matters - connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. Matterkind operates in over 70 markets worldwide. For more information, please visit .

What\'s in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Matterkind is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. Apply NowCancel

\xc2\xa9 2023 All Rights Reserved

This website uses cookies and similar technologies to understand how you use our website to create a better experience for you. To learn more about the technologies used and your choices, please read our . You may adjust your cookie settings at any time through our cookie preferences tool. Do you agree to the use of cookies for the purposes described above? Close GDPR Cookie Banner

Accept Reject Settings Close GDPR Cookie Banner

Close GDPR Cookie Settings

• Privacy Overview
• Strictly Necessary Cookies
• Analytics and Customization

Privacy Overview

This website uses cookies and similar technologies to understand how you use our website to create a better experience for you. To learn more about the technologies used and your choices, please read our . You may adjust your cookie settings at any time by navigating the tabs on the left hand side.

Strictly Necessary Cookies

Strictly Necessary Cookies should be enabled at all times so that we can save your preferences for cookie settings.

Cookies that may be in use after you enable:

moove_gdpr_popup These Cookies are used to save your Cookie Setting Preferences. 1 Year N/A

Enable or Disable Cookies

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Analytics and Customization

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies that may be in use after you enable:

_ga Google Analytics cookie used to distinguish users. 2years

_gat Google Analytics cookie used to throttle request rate. 10 minutes

_gid Google Analytics cookie used to distinguish users. 24Hours

Enable or Disable Cookies

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Mediabrands