Job Description

About us We are professional, agile, and our goal is to Respect, Value, Honesty, Commitment. Our work environment includes:

• Relaxed atmosphere
• Flexible working hours
• Casual work attire
• Growth opportunities

Day-to-Day Responsibilities:

• Develop and implement a cohesive marketing strategy that aligns with company goals and targets.
• Design, execute, and optimize ad campaigns across multiple social media platforms, including TikTok, YouTube, Google, Facebook/Instagram, to drive brand awareness and customer engagement.
• Manage email marketing campaigns, including segmentation, content creation, and performance analysis.
• Develop and execute content marketing strategies to drive organic traffic, including blog posts, articles, and other formats.
• Collaborate with the PR team to create and maintain a consistent brand image, ensuring all marketing materials and initiatives align with the company's messaging and objectives.
• Analyze and report on the performance of marketing campaigns, using data-driven insights to inform future strategies and optimize ROI.
• Manage the marketing budget, ensuring resources are allocated effectively and in line with strategic priorities.
• Stay current with industry trends and best practices to ensure our marketing efforts remain competitive and innovative.
• The Marketing Manager will be a critical team player in driving our brand's growth and success, leveraging their creativity, strategic thinking, and analytical skills to engage our target audience and drive results.

Skills and Qualifications:

• Post secondary education, or industry equivalent, Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience (3-5 years) in marketing, preferably in a similar role or industry.
• Strong understanding of various marketing channels, including social media platforms (TikTok, YouTube, Google, Facebook/Instagram), email marketing, content marketing, affiliate programs, and influencer marketing.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, social media management tools, and email marketing software.
• Excellent project management skills, with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Strong analytical skills and data-driven mindset, with the ability to analyze campaign performance, draw insights, and make data-driven decisions.
• Exceptional communication and presentation skills, both written and verbal, with the ability to articulate complex concepts clearly and effectively.
• Creativity and strategic thinking, with the ability to develop innovative marketing campaigns that resonate with the target audience and drive results.
• Solid understanding of SEO, SEM, and content marketing best practices to optimize the online presence and organic reach.
• Team player mentality, with the ability to collaborate effectively with cross-functional teams, including PR, product development, and sales.
• Knowledge of design principles and software, such as Adobe Creative Suite, to create visually appealing marketing materials and content.
• Ability to adapt to a fast-paced, dynamic work environment and stay current with industry trends and best practices.

A successful Marketing Manager will have a unique combination of technical expertise, creativity, and strategic thinking, along with excellent communication and interpersonal skills. These qualifications and skills will enable them to develop and execute effective marketing campaigns that drive brand awareness, customer engagement, and revenue growth. Benefits & Perks: We truly feel that happy employees make the best employees! That is why we offer competitive wages and room for advancement as we grow.

• Competitive pay and opportunity for advancement within the company
• Exciting startup environment
• Annual raises
• Paid vacation and sick days
• Hybrid work location
• Ability to contribute, collaborate and be part of a growing company
• A professional, yet fun culture where you are valued

To Apply:

• Resume
• Brief bio or cover letter about yourself. You're a marketing person, this is your chance to sell yourself. If you can't sell yourself then, what can you sell?

We look forward to hearing from you! Job Type: Full-time Pay: $40,000 - $50,000 per year Schedule:

• Flexible

Supplemental pay types:

• Bonus pay

Work Location: In person/Remote Job Type: Part-time
Part-time hours: 20-30 per week Salary: $45,632.00-$55,811.00 per year Flexible Language Requirement:

• English not required

Schedule:

• Monday to Friday
• Weekend availability

Education:

• Secondary School (preferred)

Work Location: Hybrid remote in Rosedale, BC V0X 1X2