Job Description

Job Summary

We are seeking a creative and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will have a strong background in digital marketing and e-commerce, with expertise in SEO, content creation, and analytics. This role requires a blend of strategic thinking and hands-on execution to enhance our online presence and drive engagement across various platforms.

Responsibilities

Develop and implement effective digital marketing strategies to increase brand awareness and drive traffic to our website. Conduct keyword research and optimize website content for SEO to improve search engine rankings. Manage e-commerce initiatives, including product listings, promotions, and customer engagement strategies. Create visually appealing graphics and marketing materials using Adobe Photoshop and the Adobe Creative Suite. Utilize WordPress for website updates, blog posts, and landing page creation. Analyze campaign performance using Google Analytics and provide actionable insights for continuous improvement. Execute email marketing campaigns to nurture leads and enhance customer relationships. Manage paid advertising campaigns on Google Ads, Facebook Advertising, and other platforms to maximize ROI. Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels. Stay updated on industry trends, tools, and best practices in digital marketing.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field preferred. Proven experience in digital marketing with a focus on e-commerce strategies. Proficiency in SEO techniques, keyword research, and analytics tools such as Google Analytics. Familiarity with HTML, CSS, JavaScript, and SQL is a plus. Strong graphic design skills with experience in Adobe Photoshop and Adobe Creative Suite. Experience with email marketing platforms and campaign management. Knowledge of Google AdWords and Facebook Advertising best practices. Excellent written and verbal communication skills with attention to detail. Ability to work independently as well as collaboratively within a team environment. Join us as we strive to elevate our brand through innovative marketing strategies!
Job Type: Full-time

Pay: $19.50-$25.00 per hour

Expected hours: 40 per week

Work Location: In person