Job Description

###

Marketing Tech & Data Analytics Specialist

Are you the kind of person who loves connecting the dots between marketing performance and technical precision? We're looking for a

Marketing Technology & Data Analytics Specialist

who thrives at the intersection of digital marketing, data engineering, and analytics -- someone who ensures every click, conversion, and event tells the right story.


If tracking accuracy, clean data flow, and actionable insights excite you, this role will give you the autonomy and impact you're looking for.


What You'll Be Doing


Tracking & Integrations

Implement, maintain, and fine-tune integrations across

Meta Conversion API, Google Ads, TikTok, Snapchat, Unity, and IronSource

. Ensure seamless event mapping and deduplication across

pixels, SDKs, and S2S (server-to-server)

connections. Manage integrations with

AppsFlyer

for both

iOS (SKAN)

and

Android attribution

, including postback configurations. Set up and optimize

GA4

for detailed tracking across mobile apps and web. Design and maintain

data pipelines

to eliminate attribution mismatches and tracking inconsistencies.
Data Flow & Quality Assurance

Detect and resolve discrepancies between

Meta, Google, AppsFlyer, and BI dashboards

. Implement fallback mechanisms and data validation logic to preserve accuracy (IP/User Agent, FBP, FBC, etc.). Maintain consistent parameter structures across all platforms, including

UTMs, click IDs, and event parameters

.
Analytics & Reporting

Build and maintain

custom dashboards in Power BI

(and similar BI tools) tailored to PPC and user acquisition needs. Define and track essential KPIs -- from

registrations and FTDs to LTV, ROAS, and NGR

. Conduct

cohort and retention analyses

, and contribute to

revenue attribution modeling

.
Collaboration

Partner closely with

developers

to deploy and test tracking frameworks. Work with

PPC and performance marketing teams

to guide optimization through accurate, real-time data. Support

Product and BI teams

with structured insights that drive smarter decision-making.
What You BringProven experience as a

MarTech Specialist, Data Analyst, or Marketing Technology Engineer

. Strong technical command of

GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity, and IronSource

integrations. Hands-on experience with

event tracking, SDK setup, and API integrations

. Solid understanding of

server-to-server setups

and

conversion deduplication

. Familiarity with

Power BI

or similar BI tools for dashboard creation and visualization. Working knowledge of

SQL, JavaScript, or Python

for tracking customization. Background in

iGaming

is a strong advantage. Excellent communication and cross-team collaboration skills, especially between marketing and technical functions Experience in

attribution modeling, LTV forecasting

, and

data-driven optimization

. Knowledge of

GTM server-side tagging

and data-layer management.

Why You'll Love It Here
Step into a high-impact role where

technical precision meets marketing innovation

. You'll help shape the backbone of marketing performance, ensuring every campaign runs on data you can trust.


Work alongside talented marketers, developers, and analysts in an environment that values

curiosity, collaboration, and experimentation,

with the freedom to build, optimize, and innovate at scale.


If you're ready to transform marketing data into a growth engine, we'd love to hear from you. Apply now and help redefine what performance tracking can do.