Job Description

Marketing Specialist

You are a tech marketer ready for extreme career growth, who is excited by the challenge of a fast-paced, quickly growing business. You are motivated by the independence of running with your own marketing programs, and experienced in using metrics to quickly adjust tactics and refresh strategy as indicated by results. You work well alone as well as part of small teams, and use technology successfully to stay connected to remote work partners.

Smart, Savvy + Associates has partnered with our client, a North American software provider, in their search for a Marketing Specialist. This role works closely with the company\xe2\x80\x99s external marketing consultancy provider and will implement marketing programs to drive qualified leads and engage current customers. If you\xe2\x80\x99re a motivated and independent marketer who thrives on the energy of multiple projects and remaining nimble to adapt to the changing marketplace, consider applying for this role today!

About the role:

The Marketing Specialist is responsible to execute marketing tactics and continually measure for impact on potential and current customers. Main areas of responsibility include:

• Develop and execute integrated marketing campaigns in collaboration with external partners
• Content creation and distribution of digital and email campaigns to drive engagement
• Maintain website content and manage paid social advertising, with aim to convert traffic and drive leads through content and strategy
• Plan company events e.g. tradeshows, including budget, bookings, marketing materials
• Manage social media profiles and broadcasts
• Lead production of print collateral for marketing and sales
• Collaborate with sales team on content ideas and strategy to support sales cycle
• Develop and present reports for the executive team, compiled from tracked metrics and other data related to sales conversions

About you:

• 3+ years of marketing experience, preferably in a B2B environment
• Post-secondary education in marketing or communications
• Technical proficiency in using tools such as WordPress, MailChimp, and marketing automation
• Experienced Google Analytics user with the ability to create and access custom reports to inform decision making in marketing strategies and initiatives
• Excellent communication skills with strong ability to work effectively alone, in project groups, and as a member of a remote team

About Smart, Savvy + Associates

Smart, Savvy + Associates are expert recruiters of high-caliber marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.

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