Job Description

Marketing Specialist
Permanent, Full-time
2324-08


What we do
At BC Children\xe2\x80\x99s Hospital Foundation, we\xe2\x80\x99re on a quest to ensure every kid in the province receives the best health care imaginable. As a fundraising organization, we inspire communities and people to support BC Children\xe2\x80\x99s Hospital, along with its world-class research institute, mental health facility and rehabilitation center.


Our work makes a profound difference. From helping get the boldest research ideas off the ground to supporting the most advanced equipment, together we are pushing the boundaries of what\xe2\x80\x99s possible in children\xe2\x80\x99s health care. This is no small task\xe2\x80\x94which is why we\xe2\x80\x99re looking for passionate people to join our team and help propel our work forward to power the possible.


What you\xe2\x80\x99ll do
Its an exciting time to join our growing Marketing + Communications team! Not only have we recently embarked on a bold new strategic plan, we are also striving to unleash our story in new and innovative ways using our new brand platform \xe2\x80\x93 Small is Mighty. The team works to deliver marketing strategies and brand storytelling that generate a real connection with our audiences. They are creators and instigators who collaborate widely across the organization to support fundraising and philanthropy efforts.


We are seeking an experienced and highly motivated Marketing Specialist to create and deliver key marketing initiatives for the Foundation that will support its fundraising goals. Reporting to the Director, Marketing + Communications, you will create, coordinate and implement innovative integrated campaigns that deliver on brand and business objectives. Additionally, you will build strong relationships across the Foundation to drive forward initiatives, with expert understanding of how to execute large scale campaigns that drive meaningful ROI.


More specifically, you will:

• Oversee the strategy, development and execution of integrated marketing programs and campaigns that drive revenue and brand objectives.
• Manage internal marketing requests from briefing to final delivery.
• Collaborate with cross-functional teams to develop tactics that align to the strategy and deliver on objectives across all donor lifecycles.
• Drive consistency and impact of message across paid, owned and earned channels, ensuring that all efforts adhere to the brand strategy and graphic standards.
• Contribute to the development of the annual marketing + communication strategy and content calendar.
• Ensure appropriate support from internal Foundation team members and external vendors in required areas such as video production, design, digital, direct marketing, media relations, paid advertising, and others as needed.Help to inform the creative process, ensuring creative is on brand and inline with the creative brief and overall strategy.
• Support with creative and media agency management and campaign reporting.
• Assist in analyzing marketing data (campaign optimizations, results, conversion rates, traffic etc.) to optimize campaigns and help shape future marketing strategies.
• Measure and report results from marketing + communications activities with key internal and external partners.

Why you\xe2\x80\x99ll love this role
You will love this role if you are:

• An experienced marketer that has built a solid foundation in advertising and planning.
• Looking to make an impact through meaningful work.
• A strategic thinker, with a critical mind and strong business acumen.
• Able to define concise marketing strategies that outline tactics to deliver on objectives.
• A natural multi-tasker who is adaptable, flexible and thrives on variety.
• Inspired by how our donors are advancing health care for kids across the province.

• A highly collaborative team player that enjoys working cross functionally with a large variety of partners.

What you bring
You possess a strong drive to understand complex problems and devise innovative strategies that deliver opportunities for engagement and growth. You have the ability to look broadly, to see how your marketing efforts impact the entire donor lifecycle and business. You will also bring excellent organizational skills with the ability to schedule and balance your workload in a busy, dynamic environment. Your strategic, inquiring mind will have the opportunity to work with a great team and continue to push our thinking and advance our work to benefit child health.


In addition to the above qualifications, you will bring:

• A university degree or diploma in marketing, communications, or a related area.
• 5+ years of experience in a marketing role or equivalent.
• Strong analytical and strategic planning skills.
• Excellent organizational, project and time management skills, with the ability to multi-task and work calmly under pressure.
• Strong understanding of marketing best practices for paid, earned and owned channels.
• Excellent budget planning and management skills.

• Advanced interpersonal skills and comfort working with diverse internal and external partners.
• The ability to think and act strategically, be resourceful and independent, while remaining comfortable working within the framework of a collaborative, team-oriented environment.
• Advanced knowledge of Microsoft Office applications including Word, Excel, PowerPoint and Outlook.
• A natural affinity for our values to Think Big, Lead with Heart and Step Up.

What you can expect
This position is based in our office located in Vancouver, BC. As part of enabling the kind of culture and values that power the possible, we\xe2\x80\x99re committed to creating a flexible workplace experience. We are currently piloting a fully hybrid work environment that allows individuals and teams to split their time between working remotely from home and in-office, with no defined minimum amount of time in-office. It\xe2\x80\x99s a partnership grounded in trust, where working together, team leaders and members determine what activities require on-site presence and schedule time and commitments appropriately.


Throughout the pandemic, BCCHF has committed to prioritizing the health and safety of our team members. As an organization who advocates for child health, we have implemented a mandatory vaccination policy requiring that all employees who work for BCCHF must be fully vaccinated against COVID-19. Reasonable accommodations will be made upon request should there be a need for an exemption based on the BC Human Rights Code protected grounds; these will be reviewed and discussed on a case-by-case basis.


Join us
We exist to power the possible. And that permeates every action we take. As a team, we push ourselves to: think big in how we boldly envision the future; lead with heart in how we listen and engage with others, and step up in how we are accountable to ourselves, each other, and our shared cause.


While we take our work seriously, we\xe2\x80\x99re also big on taking care of our team. We offer perks like a nine-day fortnight schedule and remote work options, topnotch health and dental benefits, and a commitment to professional development.


We think it\xe2\x80\x99s a pretty amazing place. Others agree\xe2\x80\x94we\xe2\x80\x99re proud to say that we\xe2\x80\x99ve been recognized as one of BC\xe2\x80\x99s Top Employers for 14 years in a row.


BCCHF invites and encourages all qualified individuals to apply. As an organization committed to fostering an inclusive workplace that reflects the diversity of the communities we serve and support. We welcome individuals whose experiences may further contribute to the rich diversification of skills, knowledge, and backgrounds at the Foundation.


Want to make a big impact on the health of BC\xe2\x80\x99s kids? Join us and help make kids mighty. Apply online by May 10, 2023 at https://www.bcchf.ca/join-team