Job Description

Please note this role will work in a hybrid environment. The successful candidate will be working in one of our site offices across Canada, with a mixture of on and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement is subject to change, based on operational needs.

\xe2\x80\x8bJob category: Communications, marketing and public affairs
Job posting ID: 4720

\xe2\x80\x8bEmployment status: Regular full-time
Position\'s anticipated start date: 2023-08-01

Classification: PTS/MGT/IT B
Salary/Rate of pay: $67,000-$79,500

Application deadline: 2023-07-12

Do you currently work for Canadian Blood Services? All employees must apply via the .

Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission-driven team, join Canada\'s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role
Canadian Blood Services is looking for a Regular full-time Marketing Specialist to join our dynamic Donor Strategy & Planning team.

Reporting to the Product Manager, you will be responsible for supporting the marketing requirements and for executing corporate strategy. You will also be responsible for developing creative programs, plans, content and services that supports the execution of Canadian Blood Services\' business goals as well as becoming a brand ambassador for the organization. You will provide strategic advice on the development of approaches and tactical plans to deliver on marketing objectives, incorporating various platforms/channels, advises leadership on marketing issues and leads the development of the marketing strategy, while ensuring accuracy and consistency of messages across the organization.

Key Responsibilities Include:

• Accountable for promoting programs and services and for protecting Canadian Blood Services\' corporate reputation, helping create a favourable environment with internal and external audiences.
• Develops and implements marketing strategies, tactics and content that contributes to the execution of Canadian Blood Services\' business goals and corporate strategy.
• Provides advice on the development and execution of approaches and tactics to deliver objectives of marketing plans.
• Supports the successful execution of key aspects of Canadian Blood Services\' transformation journey that enables enhanced alignment and understanding of the key changes we are implementing.
• Builds effective working relationships within the organization and promotes ability and flexibility within the marketing team by easily stepping into other roles as required.

Qualifications:
Education, Training and Experience:

• Post-secondary level education in a relevant discipline from a recognized academic institution is essential, preferably in Marketing.
• 2-4 years of experience in marketing, market segmentation, business, advertising or communication.
• An equivalent combination of education, training and experience may be considered.

Demonstrated Competencies, Knowledge, Skills and Abilities:

• Developing and maintaining effective relationships with vendors, clients, senior leaders.
• Working and collaborating effectively with colleagues from different departments and backgrounds.
• Development and implementation of marketing plans and analyzing and reporting on outcomes.
• Provides consultation and acts as a resource for local marketing and public relations initiatives.
• Provides excellent customer service to internal customers and effectively interfaces with external stakeholders.
• Proven experience developing and implementing creative and effective campaigns/initiatives.
• Demonstrated ability to synthesize complex information and create content that is relevant, engaging and clear to target audiences

Benefits:

• Competitive base salary range.
• Annual Performance Award up to 6%.
• Comprehensive extended health and benefits.
• Defined Benefits Pension Plan.
• Employee discounts, wellness programs and professional advancement opportunities.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada\'s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

Canadian Blood Services requires that all employees be fully vaccinated (COVID 19 vaccine doses as approved by Health Canada), subject to any medical or other human rights considerations. Persons who have been vaccinated outside of Canada must contact their local Public Health Unit in order to obtain a vaccine equivalency certificate.

If this role resonates with you, we encourage you to apply! This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment (such as testing) will be contacted. Applicants who require accommodation should discuss their needs with us.

Canadian Blood Services