Job Description

McCabe Promotional Advertising is one of Canada's largest (and many say the country's funnest) branded merchandise agencies. With offices in London and Ottawa, we source, design, and deliver merchandise ideas for some of the country's coolest brands. We tailor solutions for people who work with us and help them drive awareness, engagement, and loyalty for their brands.

Founded in 1981, we've got the wisdom of a company with a rich history but a pulse on what's fresh and exciting. We know what gets people talking, what earns a positive reaction, and what delivers real results. We proudly became officially B Corp Certified in 2019 and truly believe that little by little, we can create meaningful connections using branded merchandise. We are passionate about how to BE AWESOME and we want our people, our vendor partners, and our clients to feel that same passion.

Want to be a part of the fun? We're on the hunt for a new team member to join us as our next Marketing Specialist. Whether you're just starting out or you've been in the game for a while, we want to hear from you. We'd love to find someone with a bit of marketing experience under their belt, but what we really care about is your passion for making great things happen. This is your chance to get in on the ground floor of a growing team and shape your career with us.

What You'll Do:

Elevate Client Experience (McCaBE Awesome): execute initiatives and communications that consistently delight both external customers and internal team members to foster engagement, build positive relationships and cultivate a vibrant company culture. Create Connections: proactively develop and manage existing and prospective client lists, utilizing available tools and technologies, with a strategic focus on key vertical markets and client segments. Event Planning & Management: Organize and manage a variety of internal and external events to promote the company, foster stronger client relationships, and increase brand visibility. Creative Project Management: help to oversee the creation and execution of various design solution projects for proactive sales opportunities to ensure they are on-time and within budget and work effectively with the sales, marketing and programs teams to understand their needs, present design ideas and incorporate feedback that align with corporate or client brand identity and guidelines. Management of Self-Promotion: Oversee and execute initiatives related to company self-promotion, ensuring brand consistency and positive representation.

Where You Will Add More Value:

Brand Consistency: ensure all marketing materials, merchandise, and communications adhere to established brand guidelines, maintaining a unified and cohesive brand image across all touchpoints. Support Content Creation & Management: develop and implement content strategies in collaboration with the team, overseeing the creation, production, and execution of marketing assets aimed at driving sales, enhancing brand awareness, and expanding market share. Brand Messaging, Guide & Website Creation: Support the execution of a brand positioning project to update McCabe's Brand Guide, messaging and corporate website to create an enhanced and relevant brand position to reflect McCabe's growth, capabilities and promise to its stakeholders. Research & Development: continuously monitor and maintain a strong understanding of industry trends, competitor activities, consumer behaviour, and emerging tools to inform and optimize marketing strategies. Budgetary Support: Provide support for the allocation and management of the marketing budget, ensuring the efficient use of resources while meeting key objectives.

Things you're great at:

Creative Mindset: The ability to think creatively and strategically to develop unique branded solutions and compelling content that aligns with brand identity. Organizational Skills: Strong organizational and time management abilities, with a keen eye for detail and the capacity to manage multiple tasks simultaneously. Relationship Building: Exceptional interpersonal skills with a natural ability to connect with people, build rapport, and foster positive relationships. Attention to Detail: Meticulous attention to detail to ensure brand consistency across all marketing materials and communications. Analytical Skills: The capacity to analyze market trends, competitor activities, and consumer behavior to inform and optimize marketing strategies. Adaptability: The ability to thrive in a dynamic, fast-paced environment and manage competing priorities effectively. Collaborative Spirit: A willingness to work effectively with diverse teams (sales, marketing, design, etc.) to achieve shared goals. Strategic Thinking: The ability to develop and implement long-term strategies for client lists, content, and brand positioning. Communication: Excellent verbal and written communication skills, capable of crafting engaging messages and interacting effectively with diverse audiences. Proactive & Enthusiastic: A highly proactive, self-motivated, and enthusiastic individual with a genuine passion for creating delightful experiences. Problem-Solving: Ability to anticipate needs, troubleshoot issues, and find creative solutions to ensure smooth operations and delightful outcomes. Technical Proficiency: Basic proficiency in office software (e.g., Microsoft Office Suite, Google Workspace) and willingness to learn new tools.

A background in the promotional products industry is a definite asset, but not a necessity. We are primarily seeking a candidate with an unapologetic marketing vision and a proven ability to translate that vision into building impactful initiatives and lasting connections.

At McCabe, we pride ourselves on a supportive and collaborative culture where working hard and having fun go hand in hand. We believe that delivering superior client experiences is best achieved when our team feels supported, respected, and balanced. That's why we foster an environment where creativity and teamwork thrive, ensuring everyone feels valued and empowered.

Perks for being awesome:

Extended health benefits plan; RRSP matching option; Flexible time-away and remote work policy to support work-life balance.

McCabe is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where all employees feel valued and respected. We recognize that talent comes in many forms. If you meet most of the requirements, but not all, we still encourage you to apply!

Got what it takes to BE AWESOME? We're excited to see. Apply today and let's get started!