Marketing Specialist
We transform the way people use energy. About the Organization We\'re helping people build a better world through efficiency-starting in our own province. Our role is to inform and motivate Nova Scotians to use less energy, use it smarter, and enjoy the good things efficiency brings. Not only are we deeply committed to climate change, but we are also a multi-year winner of Canada\'s Greenest Employers and named one of Atlantic Canada\'s Top Employers for 2021. Our work has achieved more than $1 billion in energy savings and contributed over 24% of Nova Scotia\'s GHG emission reductions since 2011. We\'re passionate about ensuring that all Nova Scotians have equal access to our programs and understand that energy efficiency can help serve our communities and promote a socially equitable energy future. Find out more about how we are making an impact here: https://www.efficiencyone.ca/impact/ Why you\'ll love working here:

• A culture that understands there is life outside of work and cares about their employees.
• An engaging, fun, and inclusive work environment
• An awesome benefits package that starts on day one
• Wellness initiatives and fitness challenges hosted throughout the year.
• Corporate gym memberships
• Career growth and professional development opportunities
• Being part of a team and contributing to Nova Scotia\'s goal of 2050 net-zero carbon

Do you want to be part of an organization that has an ambitious plan to support the transition to net zero by 2050, and helps to build a thriving, resilient future for Nova Scotians - then you belong here! Want to know what it\'s really like to work with us? Reach out to any one of our team members on LinkedIn to hear their firsthand experience at EOne. Position: We are seeking a Marketing Specialist with demonstrated campaign experience to play a key role in the success of Efficiency Nova Scotia\'s programs and services. A member of the Marketing Strategy & Customer Experience team, you will join a fun, passionate and hard-working group and you will be responsible for executing the marketing strategy for a portfolio of programs. This position requires a detail-oriented individual with a background in marketing-a team player who can pitch in as needed, communicate effectively across teams, and prioritize deliverables in a fast-paced and dynamic environment. A snapshot of what you will be Involved with:

• Executing the marketing strategy for an assigned portfolio of Efficiency Nova Scotia programs and services, as well as corporate marketing initiatives.
• Developing marketing campaigns that achieve program goals and objectives, owning the project through all stages of development.
• Leveraging research and customer insights to drive program participation and positively impact the customer experience.
• Managing plans and budgets through effective collaboration with external agency partners including tracking and managing milestones and providing timely status updates.
• Working with the marketing team and internal and external stakeholders to create various marketing materials that support the overall marketing strategy.
• Responsible for budgeting and invoices - may include tracking and processing invoices and updating budgets and forecasts.
• Creating email campaigns including strategy development, copywriting, building and scheduling of emails in Salesforce Marketing Cloud.
• Preparing reports and presentations as required.
• Additional ad-hoc projects and development opportunities.

Skills & Attributes:

• Highly motivated to take on new opportunities and challenges, with a passion to continue to develop and grow.
• Proficient with all MS Office applications (including Teams).
• Excellent interpersonal, verbal, and written communication skills.
• Possess effective client services skills and a collaborative mindset.
• Must be a proactive self-starter and problem-solver.
• Ability to prioritize deliverables to meet deadlines.
• Adaptable to new and changing priorities.
• Capable of working in a team environment as well as independently.

Experience & Education:

• Minimally 5 years of related experience in a role with a similar level of responsibility; experience working with or in a marketing agency and/or utility or energy industry would be an asset.
• University degree or community college equivalent in marketing, or equivalent combination of education and work experience.

What Would Make You Really Stand Out:

• Proficiency in Salesforce Marketing Cloud.
• Experience developing marketing campaigns for both B2C and B2B customers.
• Background working with, or in, a marketing agency and/or utility or energy industry.

What to expect in your first several weeks on the job: In the first week, expect to:

• Meet the marketing team, go through the training and onboarding process by meeting with other departments, learning about Efficiency Nova Scotia.
• Meet our agency partners and get familiar with current brands and campaigns.
• Training on software - Basecamp, SharePoint, Fresh Ticket.
• Training and time to read marketing plan and work plan.
• Read program materials, company information (SharePoint materials), and past Annual Reports to get familiar with Efficiency Nova Scotia.

In the first month, expect to:

• Be assigned projects with the goal to get familiar with programs, campaigns, and marketing plans.
• Participate in weekly marketing team huddles and review the workplan.
• Job shadows other teammates to learn about their roles and responsibilities.
• Work with agency partners and execute marketing plan campaigns and projects.
• Work closely with Marketing Lead to train and learn how to execute projects.
• Work closely with Program Managers to learn the program and projects.

In the first three months, expect to:

• Perform core duties independently.
• Participate in team meetings and agency partner meetings.
• Execute strategic marketing campaigns including traditional media and email campaigns including working with agency partners, processing feedback, and approvals.
• Execute smaller production projects including form updates, website updates, and campaigns.
• Managing budget forecasts and approving invoices.
• Producing reports of completed projects, and upcoming projects including creative snapshots, timelines, and results.
• Participate in team meetings with Program Managers.
• Work with your manager to develop individual learning/development goals

If you would like to be considered for this opportunity, please be sure to include a cover letter that speaks to your experience and shares a glimpse of your personality. Applications can be submitted in confidence to Nicole Durdle at the link below. https://easyapply.co/job/marketing-specialist-119?rcid=careerbeacon We embrace a culture of belonging in the workplace. No matter who you are, where you\'re from, how you think, what you believe in, or whom you love, we welcome your application. We all come from different backgrounds and different walks of life, bringing in unique perspectives and experiences. We encourage applications from 2SLGBTQ+, Black, Indigenous, and People of Colour (BIPOC), women, newcomers to Canada, and people with disabilities. If you require any accommodation in the application and interview process, please let us know (including different materials or otherwise).