Job Description

Company

Vinogradofff

is a growing premium woodshop and furniture-making company with deep roots in craftsmanship, design, and authenticity. As our company continues to expand, we've identified strong potential to scale our operations and elevate our brand further.

For the first time, we are opening a

Marketing Specialist

position--a key role for someone entrepreneurial, strategic, and passionate about growth. This position will be responsible for leading and integrating all marketing activities across our business: custom furniture, and local retail.

You will also play a key role in guiding our content creator on what to produce, ensuring consistent brand messaging, and overseeing visual storytelling across platforms.

Duties

Assist in the development, execution, and tracking of the company's strategic marketing plan. Analyze market trends, customer needs, and competitive activities to inform campaign strategies. Be responsible for the website's structure, content, and SEO strategy to ensure optimal performance and visibility Report on the effectiveness of marketing campaigns and provide recommendations for improvements. Design and execute marketing campaigns, including digital, print, and event-based initiatives, to promote products and increase brand awareness. Collaborate with photo-videographers, to produce high-quality marketing materials. Ensure campaigns are aligned with company objectives and target audience preferences. Develop and adjust tactical marketing plans based on campaign performance and market feedback. Coordinate logistics for marketing campaigns, including scheduling, budgeting, and resource allocation. Monitor campaign timelines and ensure deliverables are met. Identify and reach out to potential influencers for collaborations to promote the company's products and services. Communicate with local companies and partners to build and maintain strong relationships. Identify new ways and channels to expand into markets, including B2C, B2B, local, global, and partner/dealer-focused strategies. Create and execute campaigns tailored to different markets and geographies. Conduct regular analysis of competitors' activities to understand market positioning and identify opportunities. Use insights to refine strategies and stay ahead in the market. Develop strategic and tactical plans to maintain and strengthen relationships with existing clients. Design and monitor campaigns specifically for existing and key customers to drive engagement and retention. Oversee platforms such as Etsy, Facebook Marketplace, Pinterest, and others, ensuring the company is present and performing according to the marketing plan. Regularly update and optimize listings to improve visibility and sales. Analyze performance metrics and make data-driven adjustments to improve results. Work with the social media content team to ensure consistent and engaging messaging across all platforms. Oversee the production of promotional materials, including videos, photos, and product catalogs. Track and analyze the performance of marketing efforts using metrics and KPIs. Create detailed reports and presentations to communicate results and insights to stakeholders. Stay updated on industry trends and best practices to enhance marketing strategies.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field. 2-4 years of experience in a marketing role, preferably in a production or manufacturing environment. Strong understanding of marketing principles and campaign execution. Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems, and content management platforms). Excellent organizational and project management skills, with the ability to juggle multiple campaigns simultaneously. Analytical mindset with a proven ability to interpret data and translate it into actionable strategies. Familiarity with platforms like Etsy, Facebook Marketplace, and Pinterest. Basic knowledge of furniture design is a plus. Creative thinker with a proactive approach to problem-solving. Team player with strong interpersonal skills to work effectively with creative and operational teams. Adaptable and able to thrive in a fast-paced production environment, Experience working in a production or manufacturing industry is an asset. Ability to travel occasionally for campaigns, events, or promotional activities if required (a company car will be provided for travelling).
If you're a creative, hands-on professional ready to roll up your sleeves and drive marketing success, we'd love to hear from you. You will be at the heart of our efforts to showcase our craftsmanship and grow our presence in local and global markets. A great team, meaningful work, and a vision for success. Vinogradofff

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits:

Dental care Extended health care Vision care
Flexible language requirement:

French not required
Schedule:

Monday to Friday Weekends as needed
Education:

Bachelor's Degree (preferred)
Work Location: Hybrid remote in Barrie, ON