Job Description

Job Category: Individual Contributor
:
MARKETING SPECIALIST - 18-month Term
North York, Ontario
Build your future at Minto!
At Minto, our mission to build thriving communities starts with our first community - our employees. We are proud to have been named one of Canada's Best Managed Companies, a testament to our 70-year legacy and dedication to providing an exceptional employee experience.
Great employees like you are essential to our continued success. We invite you to join us as we welcome change, celebrate new ideas, and provide you with the resources, professional training, and diverse opportunities to grow your career.
Your offer will include:
Competitive salary
Benefits effective 1st day + 3 weeks' vacation
Benefits including unlimited physiotherapy, telemedicine, and so much more
Professional development courses
Employee recognition platform - Be rewarded by your colleagues for your contributions!
Flexible summer hours
Many exciting career opportunities
Your role on our team: As a key member of our team, the Marketing Specialist will focus primarily on supporting new development properties through their lease-up lifecycle. This role is responsible for executing strategic marketing initiatives that drive awareness, traffic, and leasing velocity for new residential communities.
In this role, you will:
Lease-Up Marketing Execution: Coordinate and implement marketing, advertising, and communication strategies tailored to new development properties, ensuring alignment with project timelines and leasing goals.
Market Research and Competitive Analysis: Research target demographics, local market trends, and competitor offerings to inform positioning, pricing, and promotional strategies.
Campaign and Asset Development: Collaborate with internal teams and external agencies to develop and manage marketing collateral, including brochures, signage, digital ads, and promotional materials specific to lease-up campaigns.
Digital Presence and Content Management: Work with the Digital team to maintain and update property-specific web pages, landing pages, and blog content to reflect current availability, promotions, and community highlights.
Social Media and Reputation Management: Support social media campaigns for new developments and monitor/respond to reviews across platforms such as Google, Facebook, and Reputation to maintain a positive brand presence.
Photography, Videography, and Virtual Tours: Coordinate visual content production, including suite staging (virtual and in-person), photography, and video tours to support digital marketing efforts.
Supplier and Agency Coordination: Liaise with signage vendors, creative agencies, and media partners to ensure timely delivery of marketing assets and ad placements.
Internal and External Communications: Assist in crafting communications for prospective residents, leasing teams, and internal stakeholders to support leasing milestones and community launches.
Budget and Invoice Management: Track marketing expenses, process invoices, and ensure alignment with project budgets.
Industry Engagement: Stay informed on multifamily marketing trends and participate in relevant industry associations to bring innovative ideas to lease-up strategies.
Performance Monitoring: Track campaign performance and leasing metrics to optimize marketing efforts and report on ROI.
Other duties within the job's scope, spirit, and purpose, as requested by management.
We would like you to have:
University Degree or College Diploma (Business, Marketing, or related field).
A minimum of two to four (2-4) years of relevant work experience in the real estate new development field.
Advanced working knowledge of Microsoft Office, Adobe, Photoshop, and online media (i.e. blogging, social media sites, etc.)
Works well in fast-paced environment
Excellent communication skills (written, verbal skills and listening skills and presentation)
Microsoft Office, Outlook (i.e. blogging, social media sites, etc.)
Multitasking and projects
Creative and Innovative
Managing relationships
Detailed focused
Proven analytical, research and report writing skills
Knowledge of digital marketing trends an asset
Our future is better together. Apply now and join us!
Minto is an equal opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.
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