Job Description

Date:

21 Oct 2025

Location:

Montreal, Quebec, CA, H3A 3L2

Company:

Paysafe


Marketing Services Specialist



Department: Marketing and Product



Reports To: Senior Manager, Marketing Operations



Location: Montreal, QC or Remote



Employment Type: Full-Time



Position Summary



The Marketing Services Specialist plays a key role in delivering strategic, data-driven marketing services to clients, with a focus on digital campaign execution, communications, and revenue growth. This role supports a wide range of marketing initiatives across digital channels, while also contributing to client acquisition, retention, and product communications. The ideal candidate brings a strong understanding of digital marketing tools and techniques, excellent communication skills, and industry knowledge in iGaming, lottery, and forex.



Key Responsibilities


Client Marketing Services


Plan and execute integrated marketing campaigns across web, mobile, SEM, social, email, and display advertising Manage campaign performance using platforms such as Google Ads, Meta, and third-party networks Support clients through advertising approval processes on regulated platforms (e.g., Google, Meta) Identify and recommend new acquisition channels to improve client ROI Collaborate with client account teams to align marketing strategies with business objectives
Revenue & Performance Focus


Track and analyze campaign performance to drive revenue and optimize marketing spend Provide actionable insights and recommendations to improve client acquisition and retention Contribute to upsell strategies and identify opportunities for additional marketing services
Communications & Content


Draft and distribute external communications related to product updates, releases, and service announcements Collaborate with product and content teams to ensure accurate and timely messaging Assist in the creation of newsletters, email campaigns, brochures, and sales collateral Support the development of digital and print marketing materials, including websites and presentations
Event & Conference Support


Coordinate marketing materials and logistics for client-related events and industry conferences Assist in content creation and promotional strategies for event participation Ensure consistent brand representation across all event touchpoints
Industry Knowledge & Innovation


Stay current with emerging digital marketing technologies and trends Continuously upskill in digital marketing tools, platforms, and best practices Demonstrate and expand knowledge of the iGaming, lottery, and forex industries Deepen understanding of Income Access products and services to better support client communications
Qualifications & Requirements


Education & Experience


Bachelor's Degree in Marketing, Communications, or a related field Minimum of 2 years of experience in digital marketing, preferably in a client-facing or agency role
Technical & Marketing Skills


Strong understanding of digital marketing concepts, strategy, and best practices Proficient in Google Ads, Display, Analytics, and similar media tools Solid understanding of App Store Optimization (ASO) techniques Experience with CRM and marketing platforms such as Salesforce, HubSpot, or similar Familiarity with HTML, website creation, and SEO techniques Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) Comfortable using internet-based tools and social networking platforms
Soft Skills


Excellent written and verbal communication skills Strong analytical, research, and customer relationship management abilities Ability to develop strategic partnerships and demonstrate solid negotiation skills * Highly organized with the ability to manage multiple projects and deadlines