Job Description

ARE YOU INTERESTED IN A WORKPLACE THAT HAS...Personal Spending Account \xf0\x9f\x92\xb0Up to $500 to spend on anything related to physical, mental or financial well-being (in addition to your Health Care Spending Account)Summer Hours \xf0\x9f\x8c\x9eStart your weekend earlier during the summer months!17 Paid Days Off (in addition to 13 Personal Days) \xf0\x9f\x8c\x85This includes an extra day off during the month of your birthday \xf0\x9f\x8d\xb0- our gift to you!An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team \xe2\x9a\x96\xef\xb8\x8fWeather is inclusive, we will be too. Our IDEAS team is committed to making this happen!\xf0\x9f\x93\xa3HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?Read about us ! (spoiler alert\xe2\x80\xa6 we are the home of The Weather Network )\xf0\x9f\x93\x8dCanada\'s #1 most trusted brand in media for the third year in a row!WHY WE NEED YOU? GLAD YOU ASKED...The Marketing Research Analyst is responsible for developing data-driven storytelling, translating research and insights to serve as a foundation for our sales efforts. This role blends research expertise with marketing skills to bridge the gap between in-depth analysis and marketing transforming data into captivating narratives & insights to drive business success.WHAT IS THE DAY TO DAY LOOK LIKE

• Be the point of contact, acting as strategic consultant to help drive revenue growth for the organization
• Translate complex data findings into clear, actionable insights and compelling narratives, validating client and business recommendations
• Collaborate closely with Lead Strategist to leverage market research & brand insights to strengthening our marketing narratives
• Analyze market trends across categories and industries, identifying opportunities to inform business approaches and strategic initiatives.
• Develop annual trend reports for key verticals-analyzing market and consumer data to uncover key trends & insights
• Conduct competitive audits to provide valuable insights for positioning against key competitors and to expand market share
• Own and be the point of contact for our brand lift study solutions working with internal teams and external vendors
• Create visually engaging presentations, reports, and other materials to effectively convey research findings and insights.
• Play a proactive role in key account planning and communicate key research findings and themes to sales teams and senior leads
• Support B2B Product Marketing team with research and insights for sales enablement efforts including support for thought leadership
• Curate and manage our research repository for platform, audience, reports and category-specific insights
• Build and maintain strategic partnerships to optimize reporting resource usage, continuously evaluating tools for alignment with business needs
• Deliver comprehensive training to ensure adoption of accurate research terminology and narratives.

WE ARE HOPING YOU HAVE

• 3-5 years experience in research, data analysis, and storytelling, preferably in a marketing or advertising agency environment.
• Experience turning research & insights into growth opportunities
• Strong knowledge of market research principles and best practices and experience with advertising research tools (e.g. ComScore, Nielsen Clear Decisions (Vividata), InstarTV (Numeris), Google Analytics)
• Strong analytical and critical thinking skills, with the ability to synthesize complex information and communicate insights effectively
• Excellent written, verbal and presentation skills, with a knack for crafting compelling narratives and presentations
• Ability to work collaboratively in a fast-paced, deadline-driven environment, with a strong attention to detail
• Passion for marketing, consumer behavior, and storytelling, with a curiosity to explore new ideas and approaches.
• Bilingual (English and French) an asset

YOU ARE MADE FOR THIS IF...

• You are a natural storyteller with a passion for transforming research into compelling narratives
• You can work collaboratively with stakeholders and cross functional teams
• You can multi-task and demonstrate initiative, be proactive, and lead projects to completion
• You are self-motivated with a strong work ethic and exceptional drive for results
• Detail oriented with the ability to work strategically, independently and in groups
• You are known for adding a dose of creativity to your day-to-day work.

DON\'T MEET ALL THE REQUIREMENTS? DON\'T WORRY\xe2\x80\xa6Not all applicants will have skills that match a job description exactly. Pelmorex values and welcomes diverse experiences. While having \xe2\x80\x9cdesired\xe2\x80\x9d qualifications makes for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn\'t followed a traditional path, don\'t let that stop you from considering Pelmorex. We are always looking for people who will be a culture add (yup, that\'s right, we don\'t subscribe to culture fit, we want you to add to what we think is an amazing culture and work environmentINTERESTED? IT GETS BETTER\xe2\x80\xa6

• Course Reimbursement Program \xf0\x9f\x93\x9a We want you to keep learning, so we can too
• Open and transparent communication, including All Hands Meetings with our CEO
• Pelmorex Learning Academy \xf0\x9f\x8f\xab includes offerings like French, Leadership (for people leaders and non-leaders alike), yoga, mindfulness
• Your mental health is important to us! \xf0\x9f\xa7\xa0 We partner with Inkblot for virtual counseling sessions
• Frequent employee pulse surveys \xf0\x9f\x93\x9d we value your feedback so we can continue to make Pelmorex a great place to work!
• Free online doctor visits \xf0\x9f\x91\xa9\xe2\x80\x8d\xe2\x9a\x95\xef\xb8\x8f with Maple Online Healthcare
• While we encourage 1:1 conversations, we recognize that not everyone is comfortable with speaking up \xf0\x9f\x97\xa3 We have an anonymous reporting platform (Speakfully) to ensure everyone\'s voice is heard

OUR PROMISE TO YOU...We\'re highly focused on doing the right thing.We\'ll discuss issues and timelines professionally, so you have the time you need to do the best work you canYou will see the result of your work pushed out to real users quicklyWe\'re a team that enjoys learning new technologies and we\'re open to trying new thingsWe\'ll try our best not to bog you down with boring meetingsThrough constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses. #youwanttoworkhere

Pelmorex