Job Description

Careers that Change Lives
The Marketing Manager is responsible for transitioning a key global marketing and commercialization plan into a regional commercial launch. From a downstream marketing perspective, this position will work with RLM Americas Portfolio Leader and the OU Marketing leads to align on key strategies and to ensure execution of fiscal plan while identifying and supporting market development/business development initiatives. Within the span of responsibility, the Marketing Manager will also ensure regular alignment to the global portfolio strategy; will assess and help to build/expand functional capabilities while serving as the regional conduit for global marketing; and will plan, lead, and complete the marketing for the product portfolio.

A Day in the Life

Responsibilities may include the following and other duties may be assigned.

• Directs the development of company market requirements for specific product(s) or product line(s).
• Leads and coordinates product planning, product launches, product management, market development and market research activities.
• Interacts directly with product managers to identify new marketing opportunities.
• Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.
• Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place.
• Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.
• Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
• Grow and support the assigned Medtronic\xe2\x80\x99s products with specific Marketing initiatives

• Partner with the sales organization for coordination and the execution of targeting the right customers.
• Plan and coordinate the development and implementation of both tactical and strategic direction to maximize profitable growth of all products in Canada.
• Recommend pricing strategies, training of sales personnel (product specific only), market introductions, the development and implementation of all related marketing programs, develop promotional activities, budgeting for assigned portfolio, and provide marketing support for clinical trials
• Plan - Develop annual operating plans for the assigned portfolio ensuring long range plans are linked to fiscal performance goals.
• Analysis of the market, competition, environment, sales and marketing strategies and marketing expense budget.
• Review progress against AOP on quarterly basis and revise plans or institute corrective action as appropriate.
• Customer Relationships - Meet with customers to discuss market, products, trends and their pain points and unmet needs to form deep customer understanding.
• Address customer requests for Medtronic involvement or assistance in projects.
• Marketing Research & Sales Analysis - Initiate, manage and summarize market research and studies to determine customer beliefs.
• Initiate and analyze account statistics to determine market trends and competitive status at the customer and national level.
• Advise management of market trends.
• Initiate and maintain a competitive product database of pricing, availability and product information

Must Have: Minimum Requirements

• Bachelors degree required
• Minimum of 5 years of relevant experience, or advanced degree with a minimum of 3 years of relevant experience
• Previous product launch or product line extension experience.
• Managed a comprehensive product that has shown measurable success.
• Experience in medical products or pharmaceutical sales.
• Market research, new product development or clinical research experience.

Nice to Have

About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let\xe2\x80\x99s work together to address universal healthcare needs and improve patients\xe2\x80\x99 lives. Help us shape the future.

Physical Job Requirements

• Travel Requirements
• Willing to travel 40%

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers.

Medtronic Canada strives through our vision to build a culture of inclusiveness through our commitment to employment equity and diversity. Discrimination is prohibited on any grounds protected under Canadian Human Rights legislation. Employment applications are encouraged from all members of our community. Upon request, candidates with disabilities will be accommodated during the recruitment process.

Additional Information

• Posting Date: Sep 15, 2023
• Travel: Yes,

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