Job Description

The Company

Our client in the Saas industry has been recognized as a Fortune 100 company. They are located in downtown Toronto, working 2-3 days in-office per week. Our client is currently hiring for a Marketing Product Manager for a 12 month contract.

The Position

The Marketing Product Manager will be collaborating with the Marketing team to launch a new software product. They will be ensuring the successful execution of marketing campaigns and initiatives to drive customer engagement and revenue growth.

Responsibilities

-Develop, and deliver cross-channel marketing initiatives in support of the launch of the new product

-Create and maintain marketing collateral including email templates, social media content, blog posts, testimonials, product brochures, sales presentations and more

-Analyze and report on marketing performance with metrics and creative analytics

-Deliver cross-channel campaigns including but not limited to social media, email marketing, traditional advertising, content marketing and digital marketing

-Collaborate with the sales teams to develop sales enablement tools and support lead generation efforts

Requirements

• Minimum of 3-5 years of Product Marketing, B2B Marketing or related experience; ideally in the tech, or software industry
• Bachelor\'s degree in Business Administration, Marketing or related is required
• Proven experience with Product launches and new market entry
• Experience delivering across multi-channel marketing campaigns
• Strong written and verbal communication skills
• Strong analytical and problem solving abilities

Robert Half