Job Description

About Mara Home and Health Services

Mara Home and Health Services is a

leading provider of home care, nursing, wellness, and telehealth solutions

dedicated to enhancing home and healthcare accessibility for individuals and communities. We are committed to

delivering high-quality, patient-centered care

that supports individuals in their homes while promoting overall well-being.

We are seeking a

Marketing, Outreach & Communications Specialist

to drive

community engagement, business development, and brand visibility

. This role will work closely with

our Marketing Consultant

, to develop strategic marketing campaigns, expand partnerships, and increase awareness of Mara's services among diverse audiences.

Role Overview

The

Marketing, Outreach & Communications Specialist

will be responsible for

marketing strategy, outreach initiatives, and business development

to strengthen Mara's presence in the home care and healthcare industry. The role will involve

building relationships with Home care clients, healthcare providers, corporate wellness partners, insurers, and community organizations

to expand Mara's reach and impact.

The ideal candidate is a

creative and results-driven professional

with experience in

marketing, communications, and business development

, particularly within the

healthcare, wellness, or home care sectors

.

Key Responsibilities

1. Client Relationship Management & Retention

Build and maintain

strong relationships with existing clients

to ensure high satisfaction and service retention. Conduct

regular follow-ups

with current home care and healthcare service clients to address concerns and improve service delivery. Serve as the primary contact for client inquiries, ensuring

prompt and effective communication

. Identify opportunities to

enhance services for existing clients

and provide recommendations to management.

2. In-Home Assessments & Client Support

Conduct

in-home assessments

for

home care clients

using materials provided by the company. Evaluate

client needs, care requirements, and overall satisfaction

to ensure high-quality service delivery. Document findings and report back to the

executive team for service improvements

and personalized care recommendations. Educate clients and families on available

home care, wellness, and support services

.

3. Marketing & Brand Awareness

Develop and implement

targeted marketing campaigns

to promote

Mara's home care, wellness, and telehealth services

. Create and manage content for the organization's website and blogs to promote programs. Plan and promote community engagement initiatives, such as newsletters and e-blasts. Collaborate with the

Marketing Consultant

to align brand messaging and outreach strategies. Manage

social media, website content, newsletters, and digital marketing efforts

to increase brand visibility. Oversee

SEO, Google Ads, and paid advertising campaigns

to attract potential clients.

4. Community Outreach & Engagement

Represent

Mara Home and Health Services

at

health fairs, networking events, corporate wellness expos, and community outreach programs

. Build and

strengthen relationships with community organizations, corporate partners, and healthcare providers

. Handle direct customer relations and B2B sales.? Develop and execute

outreach initiatives

that encourage

engagement with Mara's services

. Assist in the

coordination of educational sessions, webinars, and workshops

to increase awareness of home care and health services.

5. Business Development & Partnerships

Identify and

secure new business opportunities

through partnerships with

corporate wellness programs, insurers, government agencies, and healthcare networks

. Assist in

grant writing, funding applications, and partnership proposals

to support service expansion. Develop

referral partnerships

with hospitals, senior living communities, and private healthcare providers.

7. Administrative & Performance Tracking

Maintain records of

client interactions, assessments, and feedback

to ensure

service quality and improvements

. Track marketing efforts, outreach success, and business development initiatives, providing

regular reports to management

. Analyze client data and

identify trends to improve services and retention strategies

.

Required Qualifications & Skills

? Required Qualifications & Skills

Education & Experience

Bachelor's degree in marketing, Communications, Public Relations, Healthcare Management, or a related field. 3-5 years of experience in marketing, communications, community outreach, or a similar role, preferably within the healthcare industry. Proven Knowledge and understanding of First Nations Communities and culture is an asset. Demonstrated experience in client relationship management and conducting in-home assessments for healthcare or home care services. Proven ability to develop and execute marketing campaigns that drive engagement and business growth. Experience managing social media platforms, digital marketing, and branding initiatives. Proficiency in Microsoft Office Suite and familiarity with graphic design tools such as Canva or Adobe Creative Suite. Valid driver's license with reliable transportation and car insurance, to perform duties related to this position.
Skills & Competencies

Cultural competency in working with First Nations communities

, ensuring respectful and effective engagement. Strong written and verbal communication skills, with the ability to effectively engage diverse audiences. Excellent interpersonal skills and the ability to build and maintain professional relationships. Organizational and time management skills, with the ability to manage multiple projects simultaneously and meet deadlines. Creative thinker and proactive problem solver with a positive attitude and team-oriented mindset. Self-motivated and able to work independently in a fast-paced, entrepreneurial environment.
Familiarity with web development, SEO, and website analytics is a plus.

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

On-site parking Paid time off
Education:

Bachelor's Degree (required)
Experience:

Marketing: 3 years (preferred)
Work Location: Hybrid remote in Winnipeg, MB