Join a fast-growing company in a key role focused on modernizing marketing operations. You'll help rebuild a scalable foundation by deconstructing a legacy system and designing and rebuilding a new foundation, with hands-on ownership of Marketo, lead lifecycle management, lead routing and scoring, and tech stack integrations. Success in this role requires a strategic and proactive approach to process design, strong troubleshooting skills, and a focus on data-driven decision-making that improves marketing performance and pipeline outcomes.
If residing within commutable distance to one of our offices, a hybrid schedule would be required (3 days in office, 2 days work from home). Remote work may be considered for those outside of commutable distance to an office.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Own the strategy and execution of the marketing technology ecosystem, including Marketo, , and key integrations (such as Salesforce, 6sense, Chilipiper, Zoominfo, etc.), ensuring alignment with business goals and marketing strategy
Design and refine lead scoring, grading, and lifecycle processes to maximize marketing-to-sales handoff efficiency and contribution to revenue
Build and steward the data foundation for attribution and reporting; ensure accuracy through ongoing oversight and governance to support performance analysis, board-level reporting, and budgeting decisions
Establish and enforce data governance and hygiene best practices to improve data quality, campaign effectiveness, and reporting accuracy
Leverage marketing data--including lead volume, conversion rates, and campaign ROI--to troubleshoot operational issues and drive continuous improvement
Partner cross-functionally with sales, marketing, RevOps (i.e. sales ops), and IT to identify operational bottlenecks, streamline workflows, and implement scalable processes
Establish a data-driven cadence to evaluate and optimize lead scoring, processing, and lifecycle management, with quarterly reviews at minimum
Develop and maintain clear documentation for all marketing operations processes and changes, ensuring transparency and repeatability across teams
Serve as a key knowledge resource and provide ongoing training to marketing team on technical process enhancements and strategy
Stay ahead of marketing technology trends and evaluate new solutions to enhance marketing efficiency and performance
Monitor and enforce data compliance across marketing systems, ensuring adherence to data privacy regulations (e.g., GDPR, CCPS) and internal governance standards
Lead change management initiatives, optimize cross-functional alignment, communicate strategic decisions, and ensure team buy-in around process updates and platform changes
IDEAL EXPERIENCE
:
Strong expertise in Marketo and Salesforce (Marketo certification preferred) in addition to 6sense, Chilipiper, Zoominfo, Cvent or similar platforms
Experience in B2B marketing preferred
Experience rebuilding or rearchitecting marketing automation platforms
Familiarity with attribution modeling (e.g., multi-touch)
5+ years of experience in marketing operations or marketing automation
Experience with data management and governance best practices
PREFERRED QUALIFICATIONS:
Strong analytical skills and ability to use data to drive decisions
Excellent project management skills and ability to manage multiple projects simultaneously
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and translate complex technical needs into business impact
IDEAL EDUCATION & TRAINING:
Bachelor's degree in Marketing, Business, or a related field
Marketo certification
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