Job Description

Meet Benevity

Benevity\'s award-winning corporate purpose software empowers companies and their people to take social action on the issues and causes they care about. Through giving, volunteering, grantmaking and positive actions, we help 940+ clients (and counting!) build better cultures and engage their employees and customers to create greater social and business impact. We\'re also one of the first B-Corps in Canada, meaning we\'re as committed to purpose as we are to profits.

As the Marketing Operations Manager, you are the owner of our marketing tech stack, responsible for data quality, integrations, internal training and enablement, and vendor management. You will be the primary administrator of Marketo, ensuring data integrity and synchronization across our integrations. Your in-depth understanding of how Marketo and Salesforce sync will be essential for field mapping, lead lifecycle analysis, and campaign performance and insights.

You have a key eye for detail and are critically minded with data. You consider the entire data journey when making decisions and recommendations - understanding the downstream impacts of changes.

You are a strong communicator, collaborator, and partner for our team and internal stakeholders, including Revenue Operations and Systems, International Marketing, and Sales Operations/Enablement. You\'re a curious problem solver and break down data and system challenges to find the best solution. You\'re intrigued by the incorporation of AI and look to drive efficiencies within our tools.

What you will do:

Marketing technology:

• Develop the strategy for and execute on the marketing technology roadmap.
• Negotiate existing marketing technology contracts and renewals
• Own and manage the marketing tech stack including but not limited to Marketo, Marketo Measure (Bizible), Outreach, Brandfolder and Mailchimp.
• Provide ongoing enablement for internal adoption of tools and communications of new features.
• Own the relationship with RevOps with regards to the marketing automation integration with Salesforce.
• Support cross-functional technology projects.

Lead lifecycle & marketing automation:

• Own, implement, optimize, and report on lead scoring, lead flow, compliance programs, segmentations, nurtures, and lifecycle programs in Marketo.
• Manage multi-touch attribution and ongoing reporting on email and campaign performance.
• Manage and execute all email marketing for our go-to-market functions.
• Ensure alignment and consistency across our global programs, partnering with our International team.
• Maintain strong data hygiene practices to ensure accuracy and reliability of our data and segmentation.

What you will bring:

• 7+ years related work experience delivering marketing automation and/or marketing technology projects in a SaaS environment.
• Experience building complex automation rules and workflows in Marketo. Marketo certification is preferred.
• Experience integrating and automating with a tech stack including webinars, event management, project management, prospecting and other tools.
• Strong knowledge of Salesforce object relationships, data architecture, campaign management, workflows and third party integrations. Previous experience administering Salesforce for Marketing is an asset.
• Understands privacy considerations for email marketing including GDPR, CAN-SPAM, CASL, etc.
• Basic HTML
• Self-starter, highly organized, and thrive in a fast paced environment.

Discover your purpose at work

If what you really want is more than just a J-O-B - a place where your work has meaning and makes a real impact - Benevity is the place for you.

It\'s hard not to feel a sense of purpose from helping the world\'s coolest companies do more good. In fact, 92% of Benevity-ites say they\'re inspired by our mission (we call it our \xe2\x80\x9cMoonshot\xe2\x80\x9d!) You\'ll get to make a difference in the world alongside equally passionate coworkers and leaders who are invested in being part of a tech transformation at a high-growth company that is changing the way businesses and people have impact.

You\'ll get that competitive salary, flexible health benefits, mental health support, a generous bonus program, stock options, a hybrid office/home work environment and so much more. Plus, Benevity\'s very own MyGoodness program inspires our people to donate, volunteer and take action for the causes and issues they care about.

If you want meaning, purpose and growth, you belong at Benevity.

Join a company where DEIB isn\'t a buzzword

The diverse backgrounds, experiences, skills and passions of our people make it possible for us to keep innovating as the market leader in our space.

Diversity, Equity, Inclusion and Belonging are part of Benevity\'s DNA. You\'ll see the impact of our massive investment in DEIB daily-from our Black Employee Network making space for us to have difficult conversations to our Pride events and the exceptional diversity on our leadership and tech teams.

We strive to build a strong culture of Belonging so that every Benevity-ite feels included and can thrive as their authentic selves - in a place where everyone has an equitable opportunity to shine!

Here at Benevity, we are committed to creating a culture of belonging and that starts with a fair and accessible hiring process. Any candidates with disabilities who may require accommodations throughout the hiring or assessment process, are encouraged to reach out to .

If you want to feel seen, heard and celebrated, you belong at Benevity.

Benevity