Job Description

About the Role

As a Marketing Operations Analyst at Equiton, you will play a key role in driving the analysis, efficiency and effectiveness of our marketing efforts. You'll work directly with the email marketing and social media team to support campaign execution, develop reporting and analytics to support ongoing program improvement, support in the development of automations to sync core marketing systems, and ensure data accuracy to enable seamless tracking and attribution. Reporting to the Director, Email & Social Media, this position will collaborate closely with several functions within the marketing team to drive business results.

Key Responsibilities

The Marketing Operations Analyst is accountable for maintaining an optimized marketing operations framework. Poor decision-making could result in inefficiencies, missed opportunities, or non-compliance, negatively impacting campaign performance and lead quality. More specifically, main responsibilities will include:

Collaborate with the email and social media marketing team to execute campaigns, ensuring proper setup and automation.

Set up, test, and optimize workflows and marketing automation, including lead scoring and nurturing programs.

Create and manage analytics dashboards to monitor and report on campaign performance.

Perform robust data analysis to support customer segmentation, targeting, and ongoing communications

Ensure the integration and smooth functioning of the email program and integration with our lead management system

Analyze campaign data and provide actionable insights to improve marketing efforts and performance.

Identify trends and make data-driven recommendations for optimizing future campaigns.

What You Bring:

Bachelor's degree in Marketing, Business, or a related field, or an equivalent combination of education and experience.

2-3+ years of experience in marketing operations, or marketing analytics

Demonstrated experience in managing and developing campaign reporting and analytics functions

Experience with developing campaign analytics and campaign execution

Experience with email marketing platforms, customer segmentation, and automations

Illustrates the ability to interpret complex data and provide actionable insights

Familiarity with A/B testing frameworks is a plus

Strong collaboration and communication skills.

Familiarity with regulations like CASL, CAN-SPAM, and data privacy best practices.

About Us

Founded in 2015, Equiton is one of Canada's fastest-growing private equity firms, helping Canadians build wealth through high-quality real estate investments. Our mission is to make private real estate accessible to more Canadians, and our team is the driving force behind our success.
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Why Equiton?

Our culture is built on integrity, accountability, and innovation. We empower our team to take initiative, think independently, and grow personally and professionally. To learn more about our core values, click here.

Our Commitment to Diversity, Equity & Inclusion

We're an equal opportunity employer committed to building a diverse, inclusive, and accessible workplace where everyone feels valued and supported. If you need accommodation during the hiring process, please let us know. We're happy to help. Only those selected for an interview will be contacted.

Job Type: Full-time

Pay: $70,000.00 per year

Benefits:

Company events Company pension Dental care Disability insurance Employee assistance program Extended health care Flexible schedule Life insurance On-site gym On-site parking Paid time off RRSP match Vision care Wellness program
Work Location: In person