Job Description

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Position Summary:
Working under the direction of the Director, Bensadoun School of Retail Management (BSRM) and working with the Marketing and Communications team for the Desautels Faculty of Management, the Marketing Officer's role is to establish and develop marketing, branding, and communications action plans for BSRM and its programs and initiatives in order to help meet organizational, program, and school objectives. The candidate will manage both the external and internal communications as well as marketing, public relations, advertising, and promotional activities for the school in order to reach admission and initiative targets and increase brand awareness.
Primary Responsibilities:

• Create the marketing plan; determine and manage marketing budget.
• Manage and take the lead in the design and production of both print and digital marketing materials (brochures, swag, presentations, web, email, and social media content, impact reports, etc.).
• Oversee photoshoots, videos, and other promotional material generation for communications and social media.
• Formulate a bilingual content roadmap and oversee the communities on various social media platforms (LinkedIn, YouTube, Instagram, Twitter/X etc.); establish and create engaging campaigns for stakeholders across various platforms; establish and support the growth and engagement of existing communities.
• Liaise with media relations at the Desautels Faculty and University levels to maximize PR exposure of BSRM and all its related activities.
• Update web content in a timely manner to ensure that all BSRM marketing and communications touchpoints are aligned with the established branding.
• Provide event management support for BSRM retail summit, student competitions, and initiatives.
• Manage external vendors and internal McGill University stakeholders.

Other Qualifying Skills and/or Abilities
Undergraduate degree (Business or Marketing-related degree) preferred.
Experience in all aspects of developing and managing marketing strategies.
Proven project management experience and ability to manage internal stakeholders and external suppliers. Experience in customer and market research with strong technical marketing skills; as well as experience with relevant software programs and tools (CMS platforms, Google Analytics, Envoke, CVENT, Canva, Sprout or similar social media management tools). Strong organizational and planning skills. Excellent verbal and written communication skills.
A strategic thinker with great problem analysis and problem-solving ability.
Entrepreneurial mindset and ability to work autonomously and within a team, demonstrating leadership skills and persuasiveness. Ability to work in an MS Office environment using word processing, spreadsheets, and presentation software. Graphic design and/or event management experience would be a plus.
English and French, spoken and written.
#LI-Hybrid
As one of Montreal's Top Employers, here is what we offer:

• Competitive benefits package (Health, Dental, Life Insurance) (if eligible)
• Defined contribution pension plan (with employer contribution up to 10%) (if eligible)
• Group Registered Retirement Savings Plan (RRSP) and Tax Free Savings Account (TFSA)
• Competitive vacation policy
• Two (2) personal days
• Two (2) floating holidays
• Nine (9) "Summer Fridays" - paid days off between the St-Jean Baptiste holiday and Labour Day
• Paid time off over the December holiday period
• Tuition waiver for regular employees and their dependents
• Up to two (2) days of remote work per week where the position permits

Before applying, please note that to work at McGill University, you must be both authorized to work in Canada and willing to work in the province of Quebec at the campus where the position is based / located.
Knowledge of English: McGill University is an English-language university where day to day duties may require English communication both verbally and in writing. The level of English required for this position has been assessed at a level #4 (qualifier) on a scale of 0-4.
For a definition of our language proficiency levels, please click .
Minimum Education and Experience: Bachelor's Degree 3 Years Related Experience /
Annual Salary: (MPEX Grade 04) $64,770.00 - $80,960.00 - $97,150.00
Job Profile: MPEX-COM2A - Internal External Relations - Professional 2
Hours per Week: 33.75 (Full time)
Supervisor: Director Administration
Position End Date (If applicable): 2026-09-30
Deadline to Apply: 2025-10-01
McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, .

Skills Required