At Brentwood Bay Resort, we take pride in providing a luxurious boutique experience that sets us apart from other hotels and resorts in the Greater Victoria area. We are committed to offering our guests more than just delicious meals, relaxing spa treatments, and beautiful oceanfront suites. We aim to provide a truly unforgettable guest experience and support our team members in discovering and delivering their unique contributions.
Our team is made up of passionate and engaged individuals who are empowered to share their input, opinions, strategies, and suggestions. We believe in working together as a team to deliver exceptional service, and we support one another to achieve our goals. As community leaders, we value honesty, uniqueness, and a fun approach to providing graceful hospitality.
Why this role is significant
As Marketing Manager, you'll play a key role in supporting the day-to-day marketing operations of the resort during an 8-10 month maternity leave. Reporting to the General Manager and working closely with department leaders, your focus will be on ensuring consistent, high-quality execution across digital platforms, content creation, promotional campaigns, and guest communications. This role requires strong project management and interpersonal skills.
This is a hands-on, collaborative role where you'll uphold brand standards, support cross-department initiatives, and keep our storytelling vibrant and aligned. Your work will directly contribute to maintaining visibility, driving guest engagement, and supporting bookings throughout the coverage period.
A day in the life
Marketing Campaign Execution & Brand Management
Execute day-to-day marketing initiatives across digital and print channels, ensuring alignment with the resort's tone, aesthetic, and seasonal priorities
Develop and manage the monthly content calendar for social media and email marketing, coordinating messaging across departments and responding to engagement trends
Write, edit, and schedule posts across various platforms, maintaining a consistent voice and presence
Create or coordinate advertising and marketing graphic
Collaborate with department heads to gather updates, promotions, and guest-facing stories from Spa, Food and Beverage, Rooms, and Events
Ensure timely execution of all campaigns and activations, from concept to publication, with a focus on quality, storytelling, and audience engagement
Content Creation & Asset Management
Coordinate and execute photo and video shoots to support seasonal campaigns, promotions, menus, and internal storytelling
Maintain ongoing updates to the resort website, ensuring all pages are current, visually polished, and reflective of the guest experience
Create and repurpose marketing materials including newsletters, posters, in-room collateral, and digital signage
Manage and organize visual content libraries, including photography, video assets, and user-generated content
Provide creative direction and briefs to freelance designers and photographers, reviewing deliverables for brand consistency and quality
Public Relations, Community Engagement & Partnerships:
Draft and distribute press releases, story pitches, and guest communications that reflect the resort's positioning
Foster relationships with local and regional media, tourism associations, and community partners
Foster relationships with industry influencers and coordinate resort experiences for influential guests
Represent the resort at select industry events and networking opportunities
Monitor competitor activity and industry trends, sharing insights with the GM and leadership team to inform short-term campaign direction
Track marketing expenses and coordinate with the GM to ensure initiatives remain within budget
Collaborate with department leaders to ensure marketing projects and deliverables are completed on time and on brand
Monitor performance across digital platforms and paid campaigns using tools like Google Analytics, Meta Insights, and email platform reporting
Compile insights and metrics into weekly updates, identifying areas for adjustment or content repurposing
What we hope you'll bring to the team
A minimum of 5 years of experience in a marketing or communications role, ideally within hospitality, tourism, or lifestyle-driven brands
A diploma or degree in Marketing, Communications, Digital Media, or a related field--or equivalent professional experience
Experience gaining brand awareness through multiple channels beyond social media
Experience managing and creating content for social media
Experience with marketing softwares; editing WordPress, creating branded collateral in Canva or Adobe Suite, scheduling social media using Buffer
Excellent communication skills--clear, creative, and adaptable to different audiences
Familiarity with content management systems, scheduling tools, and basic analytics
The ability to balance multiple priorities with strong attention to detail and follow-through
A collaborative mindset, with comfort working across departments and with external partners
A proactive, flexible approach to problem-solving and project execution
Relationships within the tourism and media industry on Vancouver Island considered an asset
Graphic design & videography skills are considered an asset
What's in it for you
Full-time maternity leave coverage role for 8-10 months
Competitive annual salary range of $65,000 to $70,000, based on experience and qualifications
Complimentary management meal in the Pub or Arbutus Room
Extended health and dental benefits after three months of employment
An award-winning workplace recently recognized as Outstanding Workplace of the Year
Employee perks including 50% off at the Pub, Arbutus Room, and Spa treatments, free hotel stays, and discounts for friends and family
At Brentwood Bay Resort, we believe that a wide range of experiences can contribute to success in this role. Even if you don't meet every requirement, we encourage you to apply if you believe you'd be a great fit.
We'd love to hear from you! Please note that while we appreciate every application, only those selected for an interview will be contacted. Brentwood Bay Resort is proud to be an equal opportunity employer, and we welcome applications from individuals of all backgrounds.
Job Types: Full-time, Fixed term contract
Contract length: 10 months
Pay: $65,000.00-$70,000.00 per year
Benefits:
Dental care
Discounted or free food
Employee assistance program
Extended health care
Flexible schedule
Life insurance
On-site parking
Paid time off
Vision care
Wellness program
Schedule:
Monday to Friday
Weekends as needed
Work Location: In person
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