Job Description

About FirstService Residential:FirstService Residential transforms the property management landscape by providing professional association management services to over 9,000 residential communities across the United States and Canada.Our dedication to associate satisfaction and growth is recognized by our Great Place to Work certification, exemplifying our commitment to fostering a positive and inclusive workplace culture. Our 19,000 associates can count on competitive salaries, top-tier medical, dental, and retirement benefits, career training, and support for continued professional development.Experience being part of a high-performing team with a fulfilling career in property management with FirstService Residential.Job Overview:The Marketing Manager for Western Canada will be the go-to-person for orchestrating local go-to-market plans, leading execution on the integrated marketing plan and building relationships with key stakeholders across Alberta and British Columbia. The manager will collaborate closely with the Director of Marketing and the business development team to drive alignment between the sales and the marketing teams and in partnership with the lead generation team, deliver engagement to drive growth. This role will lead all local pursuit and client event planning and execution for their markets. It is a pivotal role to drive brand and growth marketing and have a lasting impact across Western CanadaYour Responsibilities:

• Work with the Marketing Director, North Region, to manage integrated marketing for the local markets across Alberta and BC, balancing the global marketing plan with local plans for events, advertising and pursuit plans
• Develop relationships with key stakeholders in their markets including the business development team, operations and human resources; alignment between sales and marketing will be a key focus for this role and their relationship with the business development team will be vital to their success
• Develop local go to market marketing plans tied to the pursuit plans for the markets, leading local execution and briefing the lead generation team for growth marketing campaigns including email campaigns and digital advertising
• Manage event planning for Alberta and BC from kick off through to execution and including planning sessions, briefing the lead generation team for invitations and registration, running webinars, and developing the post event plan; provide the business development team with tools for their pursuit outreach related to events
• Book local advertising for their market(s) and manage their local advertising plan; brief the creative and content team for development of advertising to support their plan
• Drive local associate participation in new business referral programs including, creation, briefing for collateral for internal promotion; drive participation in local online reputation program to drive online reviews for their markets
• As needed in a given market, develop a marketing plan to support the ancillary services business(s) that include a focus on internal marketing targeting operations and external marketing targeting clients and pursuits
• Lead the process to secure local photography and content from their market(s) for the global social media accounts; identify PR worthy stories and content, responsible for coordinating subject matter experts for PR opportunities
• Accountable for developing briefs in support of their local go-to-market plan
• Partner with the Director of Marketing to create custom assets to drive targeted prospect engagement Including but not limited to sales-ready collateral i.e. talk tracks and custom landing pages as needed
• Manage inventory, ordering, and delivery of promotional items for Western Canada
• Manage their local marketing budgets in partnership with the Director

Skills & Qualifications:

• Ability to communicate effectively in both oral and written form.
• Excellent people and relationship-building skills and ability to successfully work with a wide range of personnel including office staff and all levels of management.
• Strong project management and time management skills, ability to prioritize and work efficiently under pressure
• Ability to coordinate events and drive results aligned with company growth and retention goals.
• Collaborative attitude and team player
• Exceptional interpersonal and organizational skills
• Flexible and adaptable approach toward change
• 5+ years marketing experience

Travel:Potential travel to market and corporate officesWhat We Offer:As a full-time associate, you will be eligible for employer paid health & dental, paid time off benefits, access to our Employee Assistance Plan, and Tuition Reimbursement Program.Physical Requirements:The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

• Sitting at a desk for extended periods of time
• Dexterity for keyboard and mouse use
• Ability to lift up to 30 lbs.

Compensation:$80,000 - $85,000 per annumPlease ensure to include a copy of your resume, highlighting your qualifications and the reasons why you think you would be a good fit for our company.Please ensure your resume has a valid number and email address you can be reached at.FirstService Residential is proud to be an equal opportunity workplace. It is our policy to promote equal employment opportunity for all current and prospective associates. This applies to all employment-related matters, including the recruitment process, hiring decisions, compensation and benefits. We are committed to providing and maintaining a working environment that is based on respect and preserves the dignity and rights of everyone in the organization. If you have questions before or during the application process about our equal opportunity workplace, please reach out to our Recruitment team.IN2018

FirstService Residential