Job Description

Job Overview

Inoki Bathhouse is hiring a

Marketing Manager (Growth & Performance)

to lead revenue-driving marketing across email, paid ads, and conversion optimization.

Working directly with the founder, you'll own the core growth channels of the business and help scale a fast-growing wellness brand in 2026. This is a hands-on role for someone who enjoys testing, iterating, and turning insights into measurable growth.

Employment Type:

Full-time

Location:

Hybrid, Downtown Toronto - Corktown M5A 3N1

Only Toronto-based candidates will be considered

Start Date:

Immediate

Responsibilities

Email Marketing (Klaviyo)

Plan and execute email campaigns that drive engagement, retention, and revenue Maintain a consistent cadence of

2-3 campaigns per week

Optimize key automated flows including welcome, abandoned cart, abandoned checkout, and post-purchase Run A/B tests on subject lines, content, creative, and send times Monitor deliverability and list health using Klaviyo reporting
Paid Advertising (Meta & Google)

Launch, manage, and optimize paid campaigns across Meta and Google Ads Manage budgets with a focus on

ROAS and CAC

Test audiences, creatives, hooks, and messaging on a regular cadence Scale winning campaigns and creatives using structured testing frameworks
Shopify & Conversion Rate Optimization (CRO)

Improve onsite conversion and AOV through testing and iteration Optimize product pages, landing pages, bundles, and checkout flows Identify and resolve friction points in the customer journey Support campaign landing pages and promotional execution
Performance Tracking & Reporting

Track key metrics including

CVR, AOV, LTV, ROAS, and CAC

Use insights from Shopify, Google Analytics, Klaviyo, and ad platforms to guide decisions Maintain KPI tracking and provide clear performance updates to the founder
Creative & Asset Management (Figma)

Manage and collaborate with graphic designers to ensure timely delivery of marketing creatives Own organization and upkeep of all marketing assets in

Figma

Designers on ads, email, and website creative needs, ensuring alignment with brand and performance goals Review and provide feedback on creative before launch, coordinating final approvals with the founder Ensure creative assets are optimized, up to date, and easy to access across teams

Requirements

We're looking for someone who is execution-focused, analytical, and comfortable owning growth channels end-to-end.

3 - 6 years

experience in growth, performance, or e-commerce marketing Hands-on experience with

Klaviyo, Shopify, Meta Ads, and Figma

Strong analytical skills and comfort working with performance data Highly organized, detail-oriented, and able to manage multiple projects Comfortable working independently with high ownership

Bonus

Experience in DTC, wellness, beauty, or consumer brands Experience working in a founder-led or high-growth environment

Compensation

Competitive compensation based on experience Tea Baths!

Why Join Inoki Bathhouse

Be part of something early.

We're building one of the most exciting wellness bath brands of this decade - and you'll be joining us in the early stages, when your ideas and contributions truly shape the future of the brand.

Autonomy & ownership.

This is not a role where you'll be micromanaged. You'll be trusted to take initiative, make decisions, and lead projects. We want team members who think like owners and aren't afraid to bring bold ideas to the table.

Insider exposure to a fast-scaling e-commerce business.

You'll experience firsthand how a viral DTC brand operates - how products are launched, how retail and spa partnerships are built, how customer loyalty is created, and how we continue to innovate in the wellness space.

High growth potential.

As the company grows, so do the opportunities. You'll have the chance to take on more responsibility and grow your career as we expand across markets.

Creative and supportive culture.

We value creativity, experimentation, and a bias for action. We also believe in kindness, inclusion, and supporting one another as we build something we're proud of.

Learn from a serial entrepreneur.

Work directly with a founder who previously built a 7-figure innovation consultancy, an investment fund, and a physical social club - bringing deep experience in scaling companies, product innovation, and building community-driven brands.

How to Apply

Please submit your resume along with a portfolio or work samples that showcase relevant experience, such as

email marketing

,

paid advertising

,

conversion optimization

, or

performance growth

. We're especially interested in seeing examples where you owned results or drove measurable impact.

Job Type: Full-time

Pay: From $50,000.00 per year

Application question(s):

Portfolio
Work Location: Hybrid remote in Toronto, ON