Job Description

Universal Music Canada is Canada's leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.
Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.
We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!
Marketing Manager
The UMC team works four days a week from our creative campus located in Liberty Village, Toronto and one day virtually.
Reporting to the Director, Marketing, the Marketing Manager will contribute to a positive work environment with an emphasis on a 'team' concept. The ideal candidate is an enthusiastic, creative and energetic leader with a passion for music. Core functions involve supporting the Marketing team's efforts in the development and management of artist brand strategy campaigns to increase awareness, fan engagement, and consumption around an artist's body of work.
How You'll Lead:
Be immersed and have thorough knowledge of Hip-Hop and R&B music sector, and culture with experience of promoter circuit, club DJs, charts, digital and social media platforms, and grassroots/street marketing
Lead all aspects of artist projects end to end, including but not limited to; music release strategy, brand development, digital strategy, content marketing, advertising and experiential events
Develop and execute disruptive marketing campaigns for a roster of domestic artists. This role blends cultural intelligence, content innovation, and fan-first thinking to build campaigns that spark discovery, ignite fandom, and drive commercial impact across streaming and physical formats
Collaborate closely with A&R and the Streaming teams to strategically map out long term music release plans for new music while maximizing artists' catalogue.
Design holistic digital strategies--including short-form content and viral activations--that amplify each release and expand reach across core fans and new audiences
Work closely with the assigned Content Creator and Creative teams to create compelling short and long-form creative that is aligned with the artists brand while focusing on bringing in new audiences and engaging and rewarding current fans.
Activate superfans across fan-forward platforms like Discord, Reddit, and X--fuelling grassroots momentum and creating digital word-of-mouth at scale
Conduct weekly comprehensive digital performance audits on assigned artists to measure momentum on social, CRM and streaming platforms.
Identify viral opportunities and lead quick-strike marketing initiatives to capitalize on real-time cultural moments
Work closely with the creator marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning proposition
Monitor campaign performance in real-time and make agile, data-informed optimizations to maximize engagement and conversion
Plan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presence
Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
Conduct post-campaign deep dives to surface insights, learnings, and benchmarks that inform smarter, sharper future campaigns
Collaboration with CRM and Paid Media leads to craft omni-channel fan journeys that drive retention, growth, and first-party data capture
Partner with D2C and Commerce teams to launch high-converting physical product drops, integrating marketing strategy with merch, vinyl, and collector releases
Coordinate with artist management and internal stakeholders to shape and maintain a unified editorial calendar across all social platforms
Work hand-in-hand with Creative and Content teams to ensure all content--from short-form video to interactive design--feels cohesive, intentional, and on-brand across the campaign ecosystem
Other duties and projects as assigned
What You Bring:
5-7 years of marketing experience in the creative industry
Post-secondary degree or diploma in marketing, music, media and/or entertainment
Experience creating and leading marketing campaigns and overall projects
Knowledgeable about how the music business operates and about the evolving digital & streaming landscape
Ability to work within assigned budgets & timelines
Exceptional communication skills, organizational, planning and priority setting skills
Proficiency in Photoshop and Premier for photo and video editing is an asset
Flexibility to work weekends and evenings
Positivity, passion, a competitive edge, and opinions you can stand behind
Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset
Excellent communication skills anchored by honesty, approachability, and an open mind
What We Offer:
Competitive Compensation Package includes, benefits, Pension Plan, Savings plan with company matching
2-week paid Winter Break
Summer Fridays
Medical, Dental, Vision and Mental Health Support
Employee Ticket Box
Music Subscription Reimbursement
Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Job Category:

Skills Required