Job Description

Story Behind the Need:

• Business Group: Enterprise Growth Marketing team works to promote seasonal and long term promotions throughout Scotia\xe2\x80\x99s services.
• Position: The Manager, Enterprise Growth Marketing, Media is responsible for contributing to the Digital Marketing team\xe2\x80\x99s success by leveraging multiple digital channels and buying platform capabilities. The incumbent will be responsible for the development and execution of holistic paid media programs, including search, social, programmatic display, and affiliates to drive unit sales, revenue and growth.
• Project: This role is ideal for someone who views experiences holistically through a customer-centric lens, is data-driven and digitally savvy, loves balancing multiple stakeholders, and can switch quickly from strategic thinking to tactical execution to drive exceptional business results.

Candidate Value Proposition:

• The successful candidate will have the opportunity to work within Scotiabank. We are technology partners who help the business transform how our employees around the world work. You will get to work with and learn from diverse industry leaders, who have hailed from top technology.

Typical Day in Role:

• Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
• Tie paid acquisition efforts into overall holistic omni-channel strategy.
• Stay up to date with digital advertising industry, best practices and capabilities.
• Make recommendations on new ideas and testing opportunities.
• Identify trends, training and coaching opportunities for the team to improve their digital buying skills.
• Lead the development of Paid Media Acquisition strategy across all digital channels to drive unit sales.
• Contribute to overall squad efforts to achieve forecasted sales and revenue goals.
• Execute paid media strategy in platform, track budgets and optimize for performance.
• Manage ad copy creation and ad approvals across all channels.
• Partner with customer journey managers, content specialists, SEO specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance.
• Work with business line partners and squad team members to achieve business objectives.
• Partner with Analytics team to develop dashboard and verify data.

Candidate Requirements/Must-Have skills:

• 3-5 years\xe2\x80\x99 industry and / or relevant work experience
• Experience with digital marketing platforms such as: Google Display & Video 360 (DV360), Google Campaign Manager 360 (DCM), Amazon Ads, Facebook Ads Manager, Pinterest Ads Manager, Google Ads Manager, Search Ads 360, Adobe Analytics, Google Analytics, Google Looker Studio (formerly Data Studio)
• Experience working with Microsoft Power BI
• Experience creating full funnel strategies with a strong understanding of how full funnel marketing drives business results
• Superior writing, research, presentation and project management skills.

Nice-To-Have Skills:

• English Language is must and French proficiency is an asset.
• Prior experience working with a Financial institution

Soft Skills:

• Strong interpersonal/communication skills and high level of strategic thinking.
• Superior writing, research, presentation and project management skills.
• Ability to manage, collaborate and/or influence cross-functional groups, team members and senior stakeholders, both based within Canada as well as outside of the market.
• Broad understanding of and passion for the sports and fashion/entertainment industry not required but an asset.

Best vs. Average Candidate:

• The best candidate would have recent experience working with the platforms mentioned in the Must Haves. The Hiring Manager is looking for someone with hands on experience, preferably with paid media agency experience.

Education:

• Post-secondary degree in related field

Candidate Review & Selection

• 2 rounds of interviews:

o 1st with HM 30 mins
o 2nd with HM and Director 1 hour

Job Details

10713

Contract

1 Year

Toronto

ProViso Consulting