Job Description

Marketing ManagerWe are currently hiring a Marketing Manager to join our dynamic team! The Marketing Manager works closely with the outside Marketing Agencies, Marketing Project Manager, Revenue Management and Sales teams to maximize all marketing strategies and initiatives. As the brand ambassador, the Marketing Manager forms strong relationships with the corporate marketing teams of SHG franchise brands (Marriott, Hilton, Hyatt, Accor, IHG, etc.) to ensure these properties are at the forefront of external brand campaigns while utilizing marketing and promotional tools provided by brand to the hotels. The Marketing Manager ensures marketing and communications performance are optimized across all digital channels. The Marketing Manager brings SHGs Corporate Culture to life through internal campaigns and effectively communicating and driving engagement for SHGs Corporate Impact Strategy.In addition to the core job requirements, skill sets and work-related experience; the Marketing Manager will illustrate the ability and drive to:

• Drive the corporate culture, personifying it in daily interactions with both guests and team members,

• Create a fun and supportive working environment

What We Offer

• Work with like-minded team members who are passionate about their work and keep things fun, every day!
• Working with a reputable brand and being part of Silver Hotel Group, a company committed to ensuring a culture of respect, appreciation, and fun (among other things of course)!
• A fast-paced environment in an exciting industry, where you get the chance to meet people from all over the world. Its a good place to be right now!
• Education Reimbursement for you (and your children!)
• RRSP Matching Program
• Annual Wellness Credit
• Team Member Referral Program
• Leadership Development
• Team Building Events
• Culture of Recognition Program
• Hotel Stay Discounts

Key ResponsibilitiesWork with outside Marketing Agency, Ecommerce Agency, Project Manager, Marketing and Third Parties to ensure brand consistency (especially franchised hotels) and optimization on web, social assets and tactical campaigns.Manage all hotel website and content update requests for brand.com and vanity sites as needed.Conceptualize and create high quality graphic design assets for digital, social platforms and print.Manage brand communication for franchise hotels - be the spokesperson for branded hotel offers, updates, etc. and communicate this information effectively.Manage Marketing Budget (for DTHC, individual hotels and SHG) - keep marketing budget on track and reconciled.Capture content for hotels when possible and where applicable, for example photos or videos to be used for social media.Drive organizational and customer engagement and passion for the SHG brand, strategy, and future initiatives.Champion the SHG internal team portal and be an active participant in its relaunch.Actively participate in planning/logistics, promotion and communications for the Silver Lining program and associated events/initiatives, including internal communications.Collaborate with hotels and home office to produce and distribute the SHG newsletter.Identify new content opportunities, source information to support content development, coordinate and align all content to deliver a cohesive and compelling story across all communication channels.Actively participate in planning/logistics, promotion, and communications for the Silver Lining (internal CSR) program and associated events/initiatives, including internal communications.Manage and collaborate with established partners and agencies as needed.What We are Looking for...Bachelors degree in communications, Marketing, Public Relations or related discipline.Experience: 3+ years in an Advertising or PR agency or Marketing / Communications role. Hospitality-related experience is an asset).Proven experience developing marketing plans and campaigns - and facilitating their successful execution.A solid understanding of branding, communications, marketing principles and best practices.Good design sense and ability to provide thoughtful, constructive feedback on creative materials.System/process-minded - ability to embrace/adapt tools to develop efficient workflows and processes that improve quality and efficiency.Understanding of the capabilities of software used by our Creative Team (ex: Adobe Acrobat, Photoshop, InDesign, Illustrator, Premier, etc.) and Canva.Outstanding attention to detail and ability to meet exacting standards and tight deadlines.Creatively minded and quick to recognize marketing opportunities within our ongoing business activities.An effective problem-solver with the ability to think both analytically and creatively to drive objectives and overcome obstacles effectively.Experienced in developing and implementing internal and external strategic communication plans/campaigns and corporate communications initiatives to support brand activities and reputation.An engaging communicator whos an effective listener and able to express views clearly.Well-organized and able to provide project team members with clear direction and support in meeting objectives.About Ushttps://www.silverhotelgroup.com/Silver Hotel Group (SHG) is a family-owned Canadian hotel investment, development, and management company. Our portfolio includes hotels in Canada and the U.S. and ranges from internationally branded full and select-service hotels to independent and boutique hotels. At SHG, our culture is fundamental to our success. Each empowered team member strives to exhibit passion, creativity, and fun every day. Together, we are dedicated to delivering exceptional experiences by living our core values as our road map: Accountability, Teamwork, Leadership, Diversity, Integrity, Giving, Fun, and Recognition. As we continue to grow, our mantra You Matter resonates with our 600+ team members in how we do business, which will continue to enhance engagement and retention. Today, we look for new team members who demonstrate both aptitude and the passion to embrace and contribute to our Culture.Help us build something exceptional!The Silver Hotel Group believes in outstanding hospitality and takes seriously its obligations under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005. We are committed to respecting the independence and dignity of all persons by providing a barrier-free environment for all guests, colleagues, and job applicants. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources at 905-362-9480. The Silver Hotel Group is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, or any other characteristics protected by law.

Silver Hotel Group