Job Description

Job Title Marketing Manager

Summary High-Level Accountabilities:

• Development and implementation of annual marketing plan and budget for the shopping centre with the ultimate goal of increasing customer traffic and driving sales growth

Marketing areas of responsibilities include:

• Marketing of Midtown including: Advertising, PR, Special Events
• Media Strategy & Placement Execution
• Market Research
• Manage Guest Services

• Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre that meet the needs of centre\xe2\x80\x99s retailers and the community;

• Responsible for all aspects of the advertising & media programs including developing a media plan and rationale;
• Direct the creative development and execution of the centres branding programs to promote Midtown as the preferred shopping destination in Saskatchewan;
• Liaise with existing and new-to-market retailers to support their business promotions
• Development & implementation of all promotional activities, merchandising events and special events;
• Development of strong local marketing initiatives for the centre to address the specific and unique needs of the community, including sponsorships and partnerships;
• Responsible for the development and direction of the Guest Services Supervisor and personnel;
• Oversee the implementation, operation and promotion of the centre\xe2\x80\x99s gift card program;
• Support the management and leasing teams in developing materials and tactics to promote Midtown and Saskatoon to future retailers;
• Oversee promotion fund billings and collection of outstanding receivables;
• Prepare monthly marketing reports and budget targets;

Management of the Studio program (under development) outreach and bookings.

• Partnerships with local community to support their awareness and fundraising campaigns.
• Other duties as assigned

Skills & Experience Required

The successful candidate will possess:

• A post-secondary education with a minimum 2 years of marketing experience in retail, entertainment or hospitality based environment is preferred;
• Self-motivated, innovative and able to deal within a fast-paced, dynamic business environment;
• Extensive experience in campaign work including digital marketing, social media, PR, and traditional media; including proven working knowledge of social media platforms, internet/web, mobile & associated marketing techniques;
• Experience and a good understanding of special events, community relations, media relations;
• Ability to analyze demographic and related research information;
• Excellent communication, presentation and organizational skills;
• Knowledge of visual merchandising, sales and retail operations is an asset;
• As an integral part of the property management team, interface with all members of the property administration and contribute to collective goals, objectives and events;
• Computer literate \xe2\x80\x93 Windows XP, Excel, Word, Adobe Illustrator, Canva or other graphics programs

Cushman & Wakefield is committed to equity in employment and our goal is to have a diverse, inclusive, and barrier-free workplace. If you are a person with a disability and need the job posting in an alternative format or any other accessible accommodations during the hiring process, please email your request to . Please refer to the job title and job location when you contact us.

Cushman & Wakefield is committed to equity in employment and our goal is to have a diverse, inclusive, and barrier-free workplace. If you are a person with a disability and need the job posting in an alternative format or any other accessible accommodations during the hiring process, please email your request to canadarecruitment@cushwake.com. Please refer to the job title and job location when you contact us.Cushman & Wakefield s\xe2\x80\x99engage \xc3\xa0 respecter l\xe2\x80\x99\xc3\xa9quit\xc3\xa9 en mati\xc3\xa8re d\xe2\x80\x99emploi. Notre objectif est d\xe2\x80\x99offrir un milieu de travail diversifi\xc3\xa9, inclusif et exempt d\xe2\x80\x99obstacles. Si vous \xc3\xaates une personne handicap\xc3\xa9e et que vous avez besoin de recevoir l\xe2\x80\x99offre d\xe2\x80\x99emploi dans un autre format ou d\xe2\x80\x99acc\xc3\xa9der \xc3\xa0 toute autre mesure d\xe2\x80\x99adaptation au cours du processus d\xe2\x80\x99embauche, veuillez soumettre votre demande par courriel \xc3\xa0 canadarecruitment@cushwake.com. Veuillez mentionner le titre de poste et le lieu de travail au moment de communiquer avec nous.

Cushman & Wakefield