Job Description

Reporting to the Director, Brand and Recruitment Marketing, the Marketing Manager, Recruitment works to identify key components of Dalhousie\'s communications and marketing efforts and helps to shape and implement the university\'s narrative, with a strong emphasis on digital channels. The Marketing Manager supports Communications, Marketing & Creative Services\' (CMC) strategic plan as well as the university\'s strategic focus and business priorities, with a particular focus on student recruitment and retention.
Key Responsibilities

• Work to improve awareness, attitudes and quality perceptions of Dalhousie through the creation of marketing campaigns and compelling marketing content across multiple platforms.
• Identify value-added communications and marketing opportunities and implement corresponding tactical activities to support and enhance the university\'s reputation within and among various target audiences.
• Play an integral role in developing marketing strategies and campaigns in meeting the needs of campus partners, advising internal stakeholders and serving as a project manager/account executive on various projects and publications.
• Collaborate with communicators and other stakeholders across the university to source and develop content that represents the diversity of Dalhousie\'s student population and academic offerings, as well as the richness of the university\'s student experience.
• Provide idea generation, strategic counsel in matters of digital marketing, advertising, strategic marketing communications and public relations and written content support for projects initiated by Communications, Marketing and Creative Services colleagues.
• Assist in the development, implementation and evaluation of the university\'s strategic recruitment marketing plans.

NoteApplications for this position are restricted to current employees of Dalhousie University as described in the .The successful applicant will be eligible for hybrid work (combination of in-person work on campus and remote work) as agreed by all parties based on operational requirements and university guidelines.Required Qualifications

• Undergraduate degree in Marketing, Public Relations or related field with approximately five years\' related experience (or equivalent combination of training and experience).
• Knowledge of post-secondary branding and communications priorities, policies and procedures, as well as trends in communications and marketing.
• Experience with digital marketing, training in supportive technology.
• Experience with media buying.
• Must maintain knowledge of best practices in web user experience and writing for the web.
• Possess analytical and data driven insight capability to help facilitate fact-based decision making and performance measurements.

Assets
Job CompetenciesThe successful candidate is expected to demonstrate proficiency in Dalhousie\'s core and leadership competencies (https://www.dal.ca/dept/leaders.html), in particular:- Respect & Inclusion
- Communication
- Thinking and Acting Strategically
- Relationship Building
- Accountability for Performance & Results
Additional InformationDalhousie University supports a healthy and balanced lifestyle. Our total compensation package includes a defined benefit pension plan, health and dental plans, a health spending account, an employee and family assistance program and a tuition assistance program.
Application ConsiderationApplications for this position are restricted to current employees of Dalhousie University as described in the .We sincerely appreciate all applications and note that only candidates selected for an interview will be contacted directly by the hiring department or Human Resources.
Diversity StatementDalhousie University commits to achieving inclusive excellence through continually championing equity, diversity, inclusion, and accessibility. The university encourages applications from Indigenous Peoples of Turtle Island (especially Mi\'kmaq), persons of Black/African descent (especially African Nova Scotians), and members of other racialized groups, persons with disabilities, women, persons identifying as members of 2SLGBTQIA+ communities, and all candidates who would contribute to the diversity of our community. In accordance with our Employment Equity Policy, preference will be given in hiring processes to candidates who self-identify as members of one or more of the equity-deserving groups listed above. For more information, including details related to our Employment Equity Policy and Plan and definitions of equity-deserving groups please visitPosting Detail InformationNumber of Vacancies 1
Open Date 06/18/2024
Close Date 07/08/2024
Open Until Filled No
Special Instructions to Applicant
Quick Link for Direct Access to PostingSupplemental QuestionsRequired fields are indicated with an asterisk (*).Documents Needed to ApplyRequired Documents * R\xc3\xa9sum\xc3\xa9 / Curriculum Vitae (CV)
Optional Documents * Cover Letter

Dalhousie University